Switzerland’s Brilliant “No Drama” Ad Campaign

@ Philip Elliot We now that you are locked in Australia, do you will post negative thing for every country who are open to tourism ? As you do already for Greece ? Even if you get vaccinated already, you get the AZ vaccin, the one who don't work very well with the Indian variant. Other country who use mRNA vaccin seem to contain well the Indian version, like show the recent study. So keep your panic for your country. @Adam anybody with a Shengen visa can travel to Switzerland, no need any European citizenship or be resident in Europe, the country is open.

This ad is terrible but Switzerland is beautiful. Sure - it is not the liveliest destination, but that doesn't take away from the natural beauty and of course, Lucerne. My friends and I just completed our annual bike packing tour across Switzerland (yes we go back every year with our road bicycles for our own Tour de Swiss). It was even more wonderful this year without the usual number of tourists and traffic. We are all US citizens, but we are allowed entry despite restrictions due to our professions.

Great ad with biting humor! DeNiro isn’t perfect, but he consistently called out 45 for a long time. He is a good example of how celebrities helped bring sanity sanity back to the White House.

@Andy: "purchase at least the lunch at Migros or Coop. Both offer hot and cold quality meals at low prices, to take away." For those not in the know, Migros and Coop are Swiss supermarket chains. An even less expensive supermarket lunch is some bread or rolls, some excellent cheese, an apple and a bar of Swiss chocolate. The perfect trail lunch. And for breakfast, if I'm staying at a vacation rental, I buy some muesli and yogurt. (Hotels in Switzerland always include breakfast, except maybe the very swanky hotels that charge you for everything.) The great thing about Switzerland (and actually most of Europe) is that as a tourist, it is possible to live and eat *very* well without spending a lot of money. You just have to try to live some aspects of your life like a local, such as buying lunch ingredients from a supermarket or an open-air market instead of going out to eat every day.

I like the add, but rather because of the stunning landscape … @Bubba: The prices are not higher than elsewhere in Europe, if you go where the locals go (i.e. amazing but less known places) and purchase at least the lunch at Migros or Coop. Both offer hot and cold quality meals at low prices, to take away. @Philip Elliott: Virus variants are everybody’s concern. While the Indian variant was first detected on Switzerland, there have been very few cases since then (still in single digits). It seems well contained.