Starwood’s CEO Resigns — Why?

While this perhaps isn’t of much interest to the average guest, it is big industry news. Starwood’s CEO, Frits van Paasschen, has suddenly resigned. The resignation apparently came by “mutual agreement” between him and the board of directors.

While I’ve never interacted with him personally, he has always struck me as a passionate and energetic guy, so it’s sad to see him go. For example, here’s a CNBC Mad Money interview he did a while back, which gives you a good idea of his personality:

Scott Mayerowitz of the Associated Press has the scoop:

The Stamford, Connecticut-based hotel company has been led by van Paasschen since September 2007. Last week, Starwood announced plans to spin off its timeshare business as a separate company, but Duncan said that was unrelated.

Shares of Starwood shot up 3 percent to $81.17 in morning trading.

Aron told investors Tuesday that Starwood can improve its revenue and speed up the number of hotels it has under development.

“We can do better,” he said on the call.

Van Paasschen, 53, will remain with Starwood as a consultant to help with the transition.

It’s interesting to note that:

  • Starwood isn’t announcing a permanent CEO replacement immediately, which seems a bit odd if this was planned out and as mutual as they’re making it sound
  • Van Paasschen will stay on as a consultant, which suggests he’s not necessarily moving on to another gig immediately (and if he’s not immediately moving on to another gig at his age, chances are this wasn’t his choice)

So we can only speculate as to what has happened, though the circumstances suggest to me that this may not have been as “mutual” as they’re making it sound.

St-Regis-Deer-Valley-01
St. Regis Deer Valley, a Starwood hotel

I’ll be curious to see who Starwood finds to replace him, and how his/her strategy will differ from the current one.

What do you make of this shakeup in Starwood’s management?

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Page tomes Guest

He didn't help a Australian worker who was raped in Dubai. The hotel held her passport & didn't pay for her work.

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Cristina Guest

What happened at the W Barcelona? Have tried to find articles on Google related it but have found nothing.

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dwonderment Guest

ThanksTravelinWilly !! That was very kind of you to link the article So disappointed with Starwood. If you asked me years ago would I ever be doing business with Marriott, Hilton and Hyatt happily over Starwood I would have thought no possible way on earth They have become cheap frugal and frequently uncaring and neglectful Of course there are some exceptional properties still in the chain At the end of the day corporate has sunk into quicksand and lost their passion and their innovative ways Platinum light and Platinum heavy also helped to weaken the program and the wait listed upgrades laughable for that much business Become a Diamond light 25 stays or 50 nights at Gold Passport and confirm your upgrades way in advance! Do I mention 20% rebate on all redemptions through July including cash and points? I can see the SPG version now nothing higher than a category 2 property and 5% back only good on weekends This was once a company that was program of the year year after year and led the way in creative and compelling promotions. I remember when people once complained about targeted marketing If I didn't know any better I would say SPG went out of business and the hotels still use the basic program to compete Cheers

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mdtravel Guest

This is surprising, especially because of that part of his contract that assured him that upon his termination or resignation from his current position he would be upgraded to best position available at that time up to standard board member positions. I'm sure this apparent violation of that is simply a glitch in the system or something that appears to be a violation but really is not.

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@mrsoaroundworld Guest

Interesting to see what happens to the time share business - I am an Elite SVO and value that immensely, and was a bit suspicious of the email, which I saved for further reading. I have transferred all my points for this year, so they are safe, but wondering what could happen. We recently got a call from SVO to sell our position at 40% profit but we value it so much as an investment that we declined. Silly?

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