I’ve written about Starlux Airlines, a promising new airline that will be launching in early 2020. The airline will be based out of Taipei and will initially operate flights within Asia, before eventually launching long haul flights.
While China Airlines and EVA Air are already excellent, Starlux Airlines is going even more upmarket, hoping to be “the Emirates of Taiwan.” Their slogan is “Born to be luxury, shining like stars,” and they describe themselves as “a detail-oriented airline.”
Starlux Airlines isn’t even selling tickets yet, though they’ve already released their safety video. While that’s not the normal “order of operations” for a startup airline, I get why — because the safety video is really, really awesome.
The safety video is called “StarWonderers,” and it features interstellar travelers getting prepared for their flight. The video is just so cute, so if you have a few minutes, check it out:
I think they just took such an adorable approach to this video. Some airlines try too hard to make a safety video overly humorous, while other airlines create videos that are really distracting.
I find this video to be the perfect balance — it’s visually stunning to watch, and it actually causes me to pay attention to the safety features being shown, rather than feeling like I’m a guest at a comedy club.
Well done, Starlux Airlines! Now start selling tickets already, because I want to fly with you guys!
What do you make of Starlux Airlines’ new safety video?
(Tip of the hat to Phillip)