Southwest Rapid Rewards is offering a potentially lucrative promotion for flights booked over the coming days…
In this post:
Southwest offering 2x Rapid Rewards points
Southwest Airlines Rapid Rewards has a promotion offering double points for newly booked flights:
- Registration is required between January 9 and January 13, 2025, and prior to travel
- You must book your flight between January 10 and January 13, 2025
- You must fly between January 10 and May 21, 2025
- There’s no limit to how many bonus Rapid Rewards points you can earn
- Bonus Rapid Rewards points will post to your account within 72 hours of completing travel
- Bonus Rapid Rewards points don’t count toward A-List, A-List Preferred, or Companion Pass qualification
While previously booked tickets don’t qualify, keep in mind that Southwest doesn’t have any change fees. So if you booked a ticket and the fare hasn’t changed, you can always rebook to take advantage of this offer.
How lucrative is this Southwest promotion?
How rewarding is this Southwest Rapid Rewards promotion? With this offer, you’d earn the following number of points:
- Rapid Rewards members ordinarily earn 12x points on Business Select fares, so will now earn 24x points
- Rapid Rewards members ordinarily earn 10x points on Anytime fares, so will now earn 20x points
- Rapid Rewards members ordinarily earn 8x points on Wanna Get Away Plus fares, so will now earn 16x points
- Rapid Rewards members ordinarily earn 5x points on Wanna Get Away fares, so will now earn 10x points
Southwest Rapid Rewards is a revenue based frequent flyer program, and personally I value these points at ~1.2 cents each. So by my valuation, you’re getting an incremental 6-14% return on your spending with this promotion. That’s a pretty substantial bonus.
Also keep in mind that this doesn’t include the credit card rewards you earn for airfare spending, which can add up even more.
Bottom line
Southwest Airlines is offering double points for Rapid Rewards members who register, book flights by January 13, 2025, and travel by May 21, 2025. This is potentially a generous promotion, especially given that many people can probably rebook travel to take advantage of this. Personally, I value this offer at an incremental 6-14% return.
Do you plan on taking advantage of this Southwest double points promotion?
How does this apply play out for people who are A List Preferred and already get 2x points? Will they get 2x on 2x? The offer terms don’t seem to address this scenario.