British Airways has a solid offer right now where those looking to book an economy or premium economy ticket can potentially save some money. British Airways always lets you redeem some Avios towards the cost of a revenue ticket to bring the cash cost down, though rarely does it actually represent a good deal.
Right now there’s a promotion that does make it a good deal.
British Airways Executive Club members can save $100 on the cost of a World Traveller (economy) or World Traveller Plus (premium economy) ticket by redeeming 5,000 Avios.
That’s a value of two cents per Avios, which I’d consider to be a good deal. Personally I value Avios at ~1.3 cents each, so this is well above their value, in my book.
As a point of comparison, with the usual opportunity to redeem Avios towards the cost of a ticket, you’d need to redeem 14,400 Avios to save $116, so as you can see this promotion is much better than the usual deal.
There are some terms to be aware of:
- This is valid for tickets booked through midnight EST on Tuesday, February 26, 2019
- You must travel by December 31, 2019
- This is valid for any transatlantic travel originating in the US that’s roundtrip to Europe (including London)
- You can use this for travel on American or British Airways
- You can save up to $100 per person, and can redeem the 5,000 Avios per person for those savings for up to nine people (so you could redeem 20,000 Avios to save $400 for a party of four traveling)
To take advantage of this offer, make sure you’re logged into your Executive Club account when you make your booking. Then on the “review your flights” page, make sure you elect to redeem 5,000 Avios for $100 off.
Unfortunately this offer is only valid on revenue tickets, so you couldn’t use this offer to reduce the carrier imposed surcharges on a British Airways award ticket.
If you’re booking an economy or premium economy ticket on British Airways, I’d say this represents an excellent deal. Keep in mind that given British Airways’ high carrier imposed surcharges on award tickets, often paying cash for a ticket and then upgrading is the much better value.
That’s because British Airways uses the same availability for both award tickets and upgrades. So a good value could be to book a British Airways premium economy ticket and then upgrade to business class for a reasonable number of Avios. They simply charge the difference you’d pay for an award ticket between those cabins, plus any differences in surcharges.
Anyone plan to take advantage of this promotion?