Must See: S7 Airlines’ Gravity Defying Music Video

S7 Airlines, the regional airline in Russia, is probably the least well known oneworld member airline. The only thing that makes them easy to identify is they put the name of the airline on the tail.

S7-Airlines

Something tells me the airline will be more well known after this insane video they’ve uploaded, which they claim is shot in zero gravity, in a real plane, in the sky, with no wires of green screen. Here’s the incredible video:

Hello, Dear Ones. Please enjoy our new video for “Upside Down & Inside Out”. A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, February 11, 2016

While the video’s description is in Russian, if I’m interpreting this correctly, the filming was done across 21 flights, with about 15 periods of weightlessness in each flight. The musicians spent a total of 2hr15min being held in weightlessness to achieve this effect.

Incredible!!!

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Andreas New Member

Dezeen has an interview with the choreographer http://www.dezeen.com/2016/02/20/ok-go-performs-in-zero-gravity-for-upside-down-inside-out-music-video-interview-trish-sie/

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Jared Guest

S7 actually owns the high-stress configured IL-76s for the reduced-g experience, which is the aircraft used in this video, for commercial paying customers. A good decision on their end to allow filming of this video for publicity.

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Alan Guest

@Stuart - definitely a total classic that one, still love it @Lucky - yeah, OK Go do some pretty damn good videos, they've done quite a few sponsored ones, S7 are just the latest partner

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beachfan Diamond

Definitely an OK GO video, as opposed to an S7 video (although it could be said " brought to you by S7") S7 didn't have any creative involvement, but they loved the idea of their planes being in an OK GO video. My favorite OK GO video https://www.youtube.com/watch?v=qybUFnY7Y8w

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Mike Guest

18 years ago I flew on NASA's KC-135, better known as the Vomit Comet. Watching the video gave me chills remembering the 40 periods of microgravity I experienced.

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