WestJet is known for its viral marketing videos, and the airline has just released its 2021 Christas Miracle video, so grab a tissue…
WestJet’s Christmas Miracle: “A Wish Come True”
With WestJet’s Christmas Miracle concept, the Calgary-based airline publishes a video annually that spreads some sort of Christmas cheer, typically in the form of giving gifts or uniting families and friends. More often than not, the videos make me cry, or at least make me have to work hard to hold back tears.
Here’s how WestJet describes its 2021 Christmas Miracle video:
Real people. Real stories. From lockdowns, porch visits and postponed reunions to missing holiday traditions, Christmas 2020 created distance for everyone. As a company built on care and connection, we wanted to help Canadians make up for lost time by granting the Christmas wishes that matter most: connecting you to your loved ones.
I don’t want to give too much away, but WestJet asks a bunch of people on the street what they are missing the most around the holidays. With lockdowns and travel restrictions, many people say that they missed loved ones the most. And well, I’ll let you guess what WestJet does for them. 😉
You can see the nearly five minute video for yourself below. I’d recommend watching until the end, because there’s a nice extra little surprise there.
How does this compare to WestJet’s other videos?
WestJet’s Christmas Miracle video this year is touching, and something many can relate to, given how much time people have spent without family over the past couple of years.
I still think WestJet’s best Christmas Miracle concept was the 2013 one, where the airline essentially engaged in real-time giving over the course of a flight.
There have been several other good ones, but nothing quite like that. In addition to the Christmas Miracle videos, WestJet is also known for its hilarious April Fools’ videos. The carrier’s 2012 video about child-free cabins was pretty hilarious.
WestJet has unveiled its 2021 Christmas Miracle, whereby the airline helped people connect this holiday season. As usual, WestJet did a great job with this. I always enjoy the carrier’s Christmas Miracle and April Fools’ videos, as both are entertaining in their own ways.
What do you make of WestJet’s 2021 Christmas Miracle video?