Hyatt’s footprint on the Las Vegas Strip will be improving very nicely, thanks to a new partnership…
In this post:
The Venetian & The Palazzo partnering with Hyatt
Hyatt and The Venetian Resort Las Vegas have announced a long term licensing agreement, whereby the iconic luxury property will soon be bookable through Hyatt channels, including Hyatt’s website and app. The Venetian Resort Las Vegas is home to both The Venetian and The Palazzo, and it’s the only all-suite resort on the Las Vegas Strip.
World of Hyatt members will be able to earn and redeem points for qualifying stays, and will also enjoy additional on-property benefits. In the future, World of Hyatt will also offer Venetian Rewards members benefits with World of Hyatt. Exact details about what kind of reciprocity we can expect should be announced in the near future.
Here’s how Mark Vondrasek, Hyatt’s Chief Commercial Officer, describes this development:
“Las Vegas is a perennial favorite for World of Hyatt members and our group business customers are requesting rooms at a higher volume than pre-pandemic due to the world-class entertainment and unique experiences offered by this dynamic destination. The licensing agreement with The Venetian Resort Las Vegas adds 7,000 rooms and 2.25 million square feet of meeting space, inviting Hyatt’s loyalty members and valued customers to have even more options to earn and redeem loyalty points when visiting Las Vegas.”
Meanwhile here’s how Patrick Nichols, The Venetian Resort Las Vegas’ CEO, describes this:
“Our legendary resort continues to lead the way on the Strip, setting the benchmark for innovation, luxury, and unforgettable guest experiences. From unveiling reimagined suites and collaborating with world-renowned chefs to delivering unparalleled entertainment, we have consistently stayed at the forefront of this ever-evolving destination. As we embrace a new era for The Venetian Resort, this relationship enables us to expand our reach and connect with new audiences.”
This is a big (and needed) win for Hyatt
It’s fascinating to see how the Las Vegas hotel scene is evolving, when it comes to partnerships between the major global hotel groups and the major Las Vegas hotel operators.
In the past, Hyatt had an awesome partnership with MGM. However, that was terminated in 2023, as MGM instead pursued a partnership with Marriott. That was obviously a huge loss for Hyatt, since the company went from having a substantial presence on the Strip, to having no presence whatsoever.
We have seen the Rio Las Vegas fully integrated into World of Hyatt. That adds a lot of room capacity, but it’s not exactly the most desirable property, and also isn’t on the Strip.
Up until recently, The Venetian Las Vegas partnered with InterContinental Hotels Group, but that partnership suddenly ended. So clearly The Venetian decided to dump InterContinental in favor of Hyatt. I’m not sure if the Hyatt just gave The Venetian better terms, if the company thinks it’ll attract more business this way, or what.
So while Marriott still has the strongest position in Las Vegas, this is a considerable victory for Hyatt, as the brand will once again have a partner property on the Strip.
Bottom line
The Venetian Las Vegas is entering into a long term licensing agreement with Hyatt, whereby both The Venetian and The Palazzo will join the World of Hyatt program. While exact details remain to be seen, it’s expected there will be opportunities to earn and redeem points, and also to take advantage of elite perks.
This is positive for World of Hyatt members, given that the only other major resort in Las Vegas belonging to Hyatt is the Rio.
What do you make of The Venetian Las Vegas partnering with Hyatt?
This could either be a big deal or a nothingburger, all depending on the categorization. If it's cat5 demanding 20k per night then we're not really talking about savings here, are we?
Although other perks might be nice. I got the Hyatt credit card in part because of reciprocal benefits at MGM, including free parking ($25/day value) and line jump at the buffet. Small things, but worthwhile if you like going to Vegas. Thus, even if I can't redeem my free night certificate at the Venetian, if there are other status perks then it might be good.
The Venetian always clearly resented being part of IHG. They had terrible points earning structures, and mediocre redemption options, including refusing to honor IHG free night certificates even when their redemption rates (rarely) dropped below 40k.
As a regular IHG customer, I'll say good riddance.
Let's all speculate what categories do we think the hotels will be in the WoH chart? My guess will be a disappointing Category 5 for both.
This is great...now go get Circa
Hyatt needs a Wynn partnership.