Lufthansa Launches Intriguing “Green” Fares

Lufthansa Launches Intriguing “Green” Fares

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With environmentalism being an increasingly hot topic in the aviation industry, we’ve seen many airlines introduce options to carbon offset tickets. Lufthansa Group is taking it to the next level, with the introduction of “green” fares.

Ironically, these fares almost seem more targeted at business travelers who are also points addicts than anything else. I can’t decide if these are malarkey, kind of genius, or both.

The basics of Lufthansa’s new green fares

For the first time, Lufthansa Group is creating a fare bundle all about environmentalism, known as green fares. As it’s promoted, these fares offer “full CO2 compensation” with the price. This includes 80% offsetting done “through high-quality climate projection projects” and 20% offsetting done through the use of sustainable aviation fuels.

The new green fares are initially being offered on Lufthansa Group intra-Europe flights from Scandinavia (Denmark, Norway, and Sweden), including for travel on Lufthansa, SWISS, Austrian Airlines, and Brussels Airlines. Both economy and business class travelers are eligible to book these fares.

Customers searching for tickets on eligible routes will now see these fares alongside the typical fare bands, including Light, Classic, and Flex. These fares won’t just include carbon offsets, but will also include free rebooking, and extra status and award miles.

This is part of Lufthansa Group’s goal of halving net CO2 emissions by 50% by 2030 (compared to 2019), and becoming carbon neutral by 2050.

Lufthansa is introducing green fares

What makes Lufthansa’s green fares so interesting

How are Lufthansa’s green fares priced? Let’s take a look at pricing in both business and economy for a one-way ticket from Copenhagen to Frankfurt.

In business class, the Business Green fare is identical to the Business Flex fare. What are the differences?

  • The Business Green fare includes carbon offsets, 20% bonus award miles, and 20% bonus status miles
  • The Business Flex fare includes being able to switch to an earlier flight on the day of travel, and the ticket being refundable without a fee
Lufthansa’s Business Green fare

In economy class, the Economy Green fare is identical to the Economy Flex fare. What are the differences?

  • The Economy Green fare includes carbon offsets, 20% bonus award miles, and 20% bonus status miles
  • The Economy Flex fare includes being able to switch to an earlier flight on the day of travel, the ticket being refundable with a fee, priority security, and priority boarding
Lufthansa’s Economy Green fare

What I find interesting here is that the green fares are almost designed in a way so that they could be appealing even if you don’t care about the carbon offsetting aspect of it. Maybe not for those paying out of pocket, but for those who are traveling on business and have some freedom with how they book, I could see people going for a fare that includes 20% extra award and status miles.

It’s a bit ironic that the fare that offers full carbon offsets might actually be most appealing to business travelers who are also status and miles junkies… and that might not be a bad thing?

Lufthansa’s new green fares may appeal to points junkies

Bottom line

Lufthansa has rolled out new “green” fare bundles, initially available on select intra-Europe flights. As you’d guess based on the name, these fare bundles allow you to offset your carbon emissions.

The execution of this is what I find interesting, though. Essentially you pay the flexible fare, but forgo the flexibility (and in some cases other perks), in order to offset your flight and earn bonus award and status miles.

I think this might create an incentive for some people on expense accounts to book these fares, even if carbon offsets aren’t the primary motivator here.

What do you make of the new Lufthansa Group green fares?

Conversations (27)
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  1. Gray Guest

    If those rates are representative, this is...literally asking folks to give up refundability for the sake of feeling good about themselves. Wow.

  2. Alf Guest

    This is about Scope 3 emissions. The businesses that the pax work for and pay for the tickets will need to start tracking their emissions. By offering a net zero ticket, businesses can take carbon credit for the ticket.

  3. Matt B New Member

    So that "green" fare includes a 64kg baggage allowance?

  4. Watson Gold

    Most carbon offset programs are a scam, a way for wealthy individuals to assuage their guilt.

    If they were serious about this they'd offer direct air capture as an offset. It's about $500/tonne but if they're charging for a nonrefundable Flex ticket they could afford it. (According to Google Flights, a one-way ticket in business JFK-FRA accounts for 1.5-2 tonnes pp, depending on the aircraft.)

  5. iamhere Guest

    It does not make sense that you should forgo the flexible schedule. If the seat is vacant they should want you to take an earlier flight. This could create a chain reaction of people getting on earlier flights or being upgraded or getting a seat on the aircraft, etc. Actually what is interesting is you could pay the cheapest fare and then upgrade with an appropriate credit card's travel credit, therefore not really paying for...

    It does not make sense that you should forgo the flexible schedule. If the seat is vacant they should want you to take an earlier flight. This could create a chain reaction of people getting on earlier flights or being upgraded or getting a seat on the aircraft, etc. Actually what is interesting is you could pay the cheapest fare and then upgrade with an appropriate credit card's travel credit, therefore not really paying for the difference. The big question: is the extra miles that you earn worth the difference in price? I am not sure enough consumers care about the CO2 emissions and "going green" but could care about how it impacts their wallet. I could argue that the cheapest fare which includes almost nothing should be a green fare too because it costs the airline less.

  6. David Guest

    Isn't that what 95% of this green energy stuff is, capitalizing on the stupidity of fools?

    1. Max Guest

      Not just 95%, more like 99,999%.
      Klaus Schwab and his WEF power cartel in Davos (including all the big companies) are massively pushing this stuff.

  7. David Guest

    The people saying to take the train don’t know what they’re talking about. There are no high speed trains in Denmark. CPH to FRA by train takes over 10 hours, even using the high speed train south of Hamburg. This is not a city pair where the train is a viable alternative to flying for most pax.

    1. SwimBikeFly Guest

      Oh I understand. You just didn’t actually read my arguments. If you TRULY care about the environment, it shouldn’t matter the length of time it would take if you can make a tangible impact.

      But then again this is all a scam so ‍♂️

    2. Eskimo Guest

      I agree with @SwimBikeFly here. "If you TRULY care about the environment, it shouldn’t matter the length of time"
      I don't see Amish people using excuse of no high speed trains to fly.
      The literally spend few days to go from coast to coast on Amtrak.

      I guess under @David excuse. I'm a Vegan but there is no juicy medium rare plant based protein alternative so I'll just have a steak.

  8. Eskimo Guest

    What an insult.

    You want me to pay to offset carbon and you will give me extra miles to use so I can fly and burn carbon even more?

    No different than donating a private jet for Greta to go raise awareness. (still a win for exploiting a child).

  9. Michael_FFM New Member

    Smart product packaging. I am pretty sure this will be very appealing for corporate travelers, where the travel policy mandates minimizing the carbon effect. Just for illustration, a travel policy may result in a Traveller being able to make 1 trip per month with airline A before hitting the “carbon allowance”, but 2 or more per month with Lufthansa.
    I think this will be a success.

    1. Eskimo Guest

      So explain this to me what business actually stops employee from travelling because they hit the “carbon allowance”
      If the employee can get whatever done in 1 trip, just because they have “carbon allowance” left, they will make another trip? Nonsense.
      If the employee cannot get whatever done in 1 trip, and because they hit the “carbon allowance”, they just abandon their duty? Nonsense.

      The whole carbon credits is just a big scam.

      ...

      So explain this to me what business actually stops employee from travelling because they hit the “carbon allowance”
      If the employee can get whatever done in 1 trip, just because they have “carbon allowance” left, they will make another trip? Nonsense.
      If the employee cannot get whatever done in 1 trip, and because they hit the “carbon allowance”, they just abandon their duty? Nonsense.

      The whole carbon credits is just a big scam.

      I'm still waiting to broker a deal to sell individual carbon credits. I'll collect money and distribute it to anyone who is willing to inhale 1-2 less breath per hour. That's a lot of carbon emission saved.

  10. XPL Diamond

    Lufthansa is tacitly admitting that it's all about virtue signalling. In a few months they will trumpet how many green fares they have sold, never mind that most were bought for the award and status miles. "Lufthansa, the five green star airline."

  11. BOb Guest

    Greenwash much?

    This isn't environmentalism...it's making money off people who think they are doing something environmentally responsible.

  12. Andy 11235 Guest

    This is a beautiful marketing ploy. Carbon offset projects are a joke; the "offset" market is absolutely stuffed to the gills with projects that would have been undertaken anyways or don't actually reduce net carbon emissions -- and the market price of offsets is far too low as a result. The idea of selling indulgences for ones sins dates back to 1095, so this is a time-honored strategy of helping to part the gullible from...

    This is a beautiful marketing ploy. Carbon offset projects are a joke; the "offset" market is absolutely stuffed to the gills with projects that would have been undertaken anyways or don't actually reduce net carbon emissions -- and the market price of offsets is far too low as a result. The idea of selling indulgences for ones sins dates back to 1095, so this is a time-honored strategy of helping to part the gullible from their money. I'm sure LH will make a killing from this.

  13. frrp Member

    You have to be a special tier of clown to pay for 'carbon offsetting' and other such nonsense lol.

    If you arent paying for your flight tho, why wouldnt you take the option to get more miles.

  14. Steve Diamond

    So the non-green fare for the same price is refundable but the green fare is non-refundable. What an absolute joke. No difference than the little cards in hotel bathrooms telling us how bad for the environment it is to wash the towels when really they dont want to pay staff to wash them.

    1. AA70 Gold

      That's why I take them home, save them the trouble

  15. Tim Dunn Diamond

    Trying to market environmentalism proves it is nothing more than a blatant attempt to make more money. If environmentalism matters, then don't reward people for traveling more but instead offer the least carbon impact which might include a zoom call rather than travel at all.

    1. Donna Diamond

      Exactly. If they were concerned about the environment perhaps they could eliminate some short inter Europe routes which are easily served by rail, and in many cases, high speed rail.

    2. Anon Guest

      Those don't exist in most of Europe, please stop spreading this nonsense about "take a train" - it's an absolute uncomfortable and time wasting piece of a garbage advice. If you don't live in those few railway hubs, that happen to have high speed trains - you are looking at the average 2 layovers and 18+ hours train trips.

  16. SwimBikeFly Guest

    Absolutely brilliant marketing move. There’s nothing wealthy liberals love more than a scheme that allows them to absolve their sins with money.

    And before you @ me about how I’m wrong and a trumper or whatever sad insults you want to throw my way, ask yourself why wouldn’t the people paying for this just take a train? Isn’t that more environmentally friendly? If you’re all about the cause, wouldn’t you make sacrifices to help...

    Absolutely brilliant marketing move. There’s nothing wealthy liberals love more than a scheme that allows them to absolve their sins with money.

    And before you @ me about how I’m wrong and a trumper or whatever sad insults you want to throw my way, ask yourself why wouldn’t the people paying for this just take a train? Isn’t that more environmentally friendly? If you’re all about the cause, wouldn’t you make sacrifices to help achieve that cause? Or is your time more valuable than the cause and your willing to pay it away?

  17. Endre Guest

    On top of the 20% bonus on award and status miles, will you also receive 25% more status and HON Circle miles, as well as up to 50% more award miles, with the Executive Bonus?

  18. riku2 Guest

    The mention of "sustainable aviation fuels" only for green tickets is a bit strange. Surely this applies to all passengers onboard the plane and not just those buying green tickets. Or do they adjust the mix of regular fuel/SAF based on how many green tickets they sell?

    1. Max Guest

      They will actually calculate it at the end of the month and then adjust SAF purchase for the next month. Not in real time for every flight.

    2. Levi Member

      The EU is going to mandate airlines but a certain proportion of sustainable fuel.

      Air France KLM is also giving lots of status XP for contributing to their sustainable fuel purchases.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Tim Dunn Diamond

Trying to market environmentalism proves it is nothing more than a blatant attempt to make more money. If environmentalism matters, then don't reward people for traveling more but instead offer the least carbon impact which might include a zoom call rather than travel at all.

4
Donna Diamond

Exactly. If they were concerned about the environment perhaps they could eliminate some short inter Europe routes which are easily served by rail, and in many cases, high speed rail.

3
Andy 11235 Guest

This is a beautiful marketing ploy. Carbon offset projects are a joke; the "offset" market is absolutely stuffed to the gills with projects that would have been undertaken anyways or don't actually reduce net carbon emissions -- and the market price of offsets is far too low as a result. The idea of selling indulgences for ones sins dates back to 1095, so this is a time-honored strategy of helping to part the gullible from their money. I'm sure LH will make a killing from this.

3
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