Global Airlines is the “airline startup” that has acquired Airbus A380s, and plans to use them to operate long haul flights with a revolutionary passenger experience.
Up until recently, the claim has been that the airline will launch operations in the spring of 2024, initially flying between the United Kingdom and the United States. That’s despite the fact that the airline hasn’t filed for necessary regulatory approval, and also hasn’t even announced firm plans for the interiors of its jets.
Well, there’s now an additional update regarding the launch of this airline, and it’s exactly what you’d expect.
In this post:
Global Airlines pushes back launch to late 2024
Global Airlines no longer plans to launch scheduled flights as of the spring of 2024. Per a spokesperson for the company:
“Our intention is to commence with charter flights later in 2024 with scheduled services from the UK following that. We expect to operate our first round of passenger services in the next 12 months. However, we, like many other companies in aviation, have encountered some delays with our partners and multiple supply chain issues which we continue to work around and find solutions to.”
The airline is also considering using its aircraft for charter services for major events in the future, like the 2026 World Cup in the United States.
I’m curious how long this all goes on for
Look, I’d love to see an innovative new airline launched, but Global Airlines just isn’t it, in my opinion. I wish I could just look away from Global Airlines and not pay any attention, but I can’t, as it’s just too entertaining, and I can’t wait to see what happens next. I think this will make a great Netflix documentary one day, so if anyone works in entertainment…
The guy behind this company is James Asquith, and his previous business success is that he is the founder of Holiday Swap, a vacation rental platform. The company claims to have a $400 million valuation, to have over a million users, and to have the goal of having five million users in 2024.
My gosh, that’s an absolutely massive business, right? This guy must be a business genius! Maybe he is, but it’s interesting how the Holiday Swap website has an average of somewhere around 10,000 page views per month, and only has 57 reviews on TrustPilot, most of which are five stars and from people who have left a single review.
I’ll let y’all draw your own conclusions about what’s going on here.
One of the things standing in the way of me believing that Global Airlines is serious is that the airline still hasn’t announced firm plans for how to configure its aircraft. The seats on the A380s that were reportedly purchased are no longer certified, so the airline needs new seats.
A nice cabin interior will likely cost significantly more than what the company spent to acquire those planes. Where’s the order for seats? You can’t blame supply chain challenges when there’s not even a clear indication of what’s in motion.
Global Airlines has had time to announce just about everything else, ranging from a partnership with Laurent Perrier, to a partnership with American Express. The company has put out as much fluff as possible, while doing very little that gets the company closer to launching flights.
What I can’t wrap my head around is what the motive is here. What’s the actual end goal? Because if the goal is to launch operations, the company is doing a pretty lousy job…
Global Airlines was supposed to launch operations in the spring of 2024, but that timeline has now been pushed back. The airline now plans to launch charter operations in late 2024, and then plans to operate regularly scheduled passenger flights after that.
If Global Airlines wants to actually launch operations, how about starting the regulatory process, as well as the process of ordering aircraft seats? We’re waiting, and believe it or not, selecting a champagne supplier isn’t step one in launching an airline.
When do you think Global Airlines will actually launch?