Delta & EL AL Launch Strategic Partnership

Delta & EL AL Launch Strategic Partnership

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In June 2023, Delta Air Lines and EL AL Israel Airlines signed an agreement to launch a strategic partnership. The main part of this cooperation will be launching shortly, with the introduction of a codeshare agreement and reciprocal perks.

Details of the new Delta & EL AL partnership

Delta and EL AL have a new partnership, intended to offer more convenient connections for customers flying between the United States and Israel.

With the first phase of this partnership (which has been in place for months), customers connecting onto Delta or EL AL services are able to check-in for their entire journey, with boarding passes issued and bags checked through to the final destination (with the exception of international flights arriving in the United States, where they first have to be claimed).

The next part of this collaboration will kick off for flights as of January 1, 2024:

  • The two airlines are launching a codeshare agreement, meaning that the two carriers will place their “codes” on flights of the other airline; this will include all flights between the United States and Israel that are operated by both airlines
  • The two airlines are offering full frequent flyer reciprocity, so it will be possible to earn and redeem Delta SkyMiles for travel on EL AL, and vice versa
  • The two airlines are offering reciprocal elite perks, including preferred seat selection, extra baggage allowance, lounge access, priority check-in, priority boarding, and more
The Delta & EL AL codeshare agreement is live

The partnership will be valid for at least five years, but can be extended beyond that. Furthermore, Delta is reportedly working to sponsor EL AL joining the SkyTeam alliance, though it remains to be seen if that comes to fruition. Unfortunately in the process, EL AL will be discontinuing its partnership with other airlines in the United States, so the Alaska and EL AL partnership is ending as of June 30, 2024.

Here’s how Matteo Curcio, Delta’s SVP for Europe, Middle East, Africa, and India, describes this partnership:

“Working closely with EL AL will further strengthen Delta’s connection to Israel by offering more customers unrivalled access to destinations across the U.S. Enhanced partnerships are integral to our long-term strategy to better connect Delta customers around the world.”

Here’s how Shlomi Zafrany, EL AL’s VP of Commercial and Industry Affairs, describes this partnership:

“We are delighted to offer our customers new ways to discover exciting destinations on both sides of the Atlantic through our partnership with Delta. This partnership marks another important milestone in our long-term strategy and offers our customers unparalleled service.”

Delta & EL AL have a new partnership

My take on this new Delta & EL AL partnership

Admittedly Israel travel has changed quite a bit in the past couple of months, given the ongoing war. So while Delta was growing quite nicely in Israel before that, the airline has now suspended flights to Israel through next spring.

Taking the current situation out of the equation (since this wasn’t a factor when the partnership was announced in June 2023), this definitely doesn’t fall within Delta’s standard approach toward partnerships:

  • It’s interesting how Delta is partnering with EL AL, given that the two airlines compete on some routes between the United States and Israel, so it’s not like this is giving Delta access to a market it couldn’t otherwise fly to
  • Tel Aviv is all about origin & destination traffic, and isn’t a global connecting hub, like Dubai; in other words, Delta is presumably launching this partnership because of demand to & from Israel, rather than anything else
  • Delta typically focuses on partnerships where the airline also gets an equity stake in the airline (Korean Air, LATAM, Virgin Atlantic, etc.) and/or there’s a joint venture, so I’m curious if that could also be coming
  • I can’t remember the last time that Delta added an independent airline partner that it wasn’t also investing in or forming a joint venture with (honestly, has there been a single airline in the past decade?)
  • It’s interesting that Delta is reportedly sponsoring EL AL to join SkyTeam, given that Delta doesn’t seem to care that much about alliances; for example, Delta bought a stake in LATAM, but there’s no sign of the airline joining SkyTeam, even after leaving oneworld

The frequent flyer reciprocity we’re seeing introduced will be useful, in terms of elite perks, reciprocal lounge access, and being able to earn miles. However, don’t get too excited about the ability to redeem miles on EL AL, since I can’t imagine Delta SkyMiles will have good award rates.

While this partnership is more advantageous for Delta now (since EL AL continues to fly between the United States and Israel), I’m struggling to understand the long term value here. What’s the upside for Delta here? Some incremental revenue from codeshares? But at the expense of many Delta passengers flying with EL AL, where there’s not a true joint venture-style revenue sharing agreement in place?

The only logical explanation I can come up with is that there’s a lot more coming (like a joint venture or equity investment), or that this is simply Delta acknowledging United’s dominance between the United States and Israel, and doing what it can to compete.

I’m kind of surprised by this Delta & EL AL partnership

Bottom line

Delta and EL AL are launching a strategic partnership. The main part of this partnership kicks off as of 2024, and will offer a codeshare agreement, reciprocal mileage earning and redemptions, reciprocal frequent flyer perks, and more. Unfortunately Alaska and EL AL will be ending their partnership as of June 30, 2024.

What do you make of this new Delta & EL AL partnership?

Conversations (26)
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  1. Joe Guest

    Although I never would have predicted this, it does make sense to me now that it has been announced.

    El Al is and always has been the preferred airline for Israelis visiting the USA and Jewish Americans visiting Israel. There’s a sense of ethnic pride in flying with them, and as mentioned before, the flights are still full despite the current war. While it’s true that non-Jewish Americans might not be planning to visit Israel...

    Although I never would have predicted this, it does make sense to me now that it has been announced.

    El Al is and always has been the preferred airline for Israelis visiting the USA and Jewish Americans visiting Israel. There’s a sense of ethnic pride in flying with them, and as mentioned before, the flights are still full despite the current war. While it’s true that non-Jewish Americans might not be planning to visit Israel anytime soon, Jewish Americans, especially those with relatives in Israel, will not be deterred.

    Delta gains the connecting passengers onto its US domestic flights as well as Canada and other destinations in the Americas. El Al gains a wider selection of flights for its connecting passengers through its US gateways (DL has a greater presence at JFK, BOS and LAX than others).

  2. Mike Guest

    Smart bloggers (I am taking no credit here) have already checked and identified massive price differences for the exact same flights between the El Al website and Delta's.
    Delta has been significantly cheaper than El Al for all checked flights.

    1. Tim Dunn Diamond

      Delta and El Al do not have antitrust immunity so cannot price jointly. They will likely adjust their pricing; El Al will not want Delta undercutting them but it takes time to get the inventory and pricing adjusted. Delta has seen no demand for its flights to TLV for months.

  3. iamhere Guest

    I think you should consider the more general alliance partnership map as to in the Middle East which alliances the airlines are partnered with or part of. I think it is mostly OneWorld or independent airlines. Delta wants Skyteam to get into the Middle East and there apparently is a strategy for this.

  4. KK13 Diamond

    Ben, please cover Norse Atlantic’s inaugural flights from Miami to Paris and Berlin. It’s in the news.

  5. Mendy Guest

    Delta had a partnership with jet airways until they went bankrupt, as far as I know there was no capital investment involved.

    Regarding skyteam, I would guess it’s more el Al who wants to join and so the partnership with delta enables that.

    Btw, Etihad also started a close relationship with el Al since the Abraham accords and they’re now starting a partnership with AF/KL, I wonder if they’ll also want to join skyteam

  6. Stan P Guest

    Quite a moot point about Latam and SkyTeam - Ben , don’t you know that QR has way bigger stake in Latam than Delta ?

    1. DaBluBoi Guest

      Going by this link DL very slightly has more than QR:
      https://www.latamairlinesgroup.net/ownership-structure

  7. Al Guest

    Also keep in mind Israel just joined the visa waiver program

  8. Tim Dunn Diamond

    Israel has always been the largest Middle East market from the US despite all of the fawning over the AA/QR and UA/EK partnerships.
    While doing something w/ EY is always still possible, there is more strategic value to locking up a historically large local market with DL than to chase the Arab Middle East airlines whose route systems heavily duplicate what all of the US 3 offer via their European JVs.

    It will take...

    Israel has always been the largest Middle East market from the US despite all of the fawning over the AA/QR and UA/EK partnerships.
    While doing something w/ EY is always still possible, there is more strategic value to locking up a historically large local market with DL than to chase the Arab Middle East airlines whose route systems heavily duplicate what all of the US 3 offer via their European JVs.

    It will take years for US-Israel tourism to recover even when the fighting stops which could be soon. Israeli tourism books months in advance and people have scratched Israel off of the list for 2024 which makes the El Al partnership even stronger.
    It was possible to connect at TLV to other destinations from the US but most of those beyond TLV flights have been reduced. Security at TLV has always been tight and that will be even more true now.

    El Al gains far more at its US gateways via DL than with any other airline.
    DL, like UA, will restart NYC-TLV as soon as they can but most of the planes that flew non-NYC to Israel routes have been reallocated to other routes for summer 2024, just as was true w/ China.

    1. Ran Guest

      It’s true that will take Israel tourism a long time to recover but many Jews and people who have a family there will visit in large numbers. Even now the flights on LY are full.

    2. Tim Dunn Diamond

      precisely... but that travel skews disproportionately to/from NYC where DL and UA both operate large enough hubs that they can connect passengers. El Al serves the largest non-NYC markets in the US for DL to get some of the benefit of that travel although only a JV would allow them to capture the full revenue they sell. DL does have to add more flights somewhere on its global network in order to offset more JVs...

      precisely... but that travel skews disproportionately to/from NYC where DL and UA both operate large enough hubs that they can connect passengers. El Al serves the largest non-NYC markets in the US for DL to get some of the benefit of that travel although only a JV would allow them to capture the full revenue they sell. DL does have to add more flights somewhere on its global network in order to offset more JVs even if they decide to move forward w/ an EL Al JV but I expect they will do both.

    3. solo wingman Guest

      also a fair amount from florida and even the west coast

    4. Leigh Guest

      Hey Tim,

      Certainly Israel has the largest O/D market, that is factual. And the networks are hugely mutually beneficial ex-US.

      But the European JVs don’t offer the vast connectivity of the ME2 (EK needs to prove itself all over before I’ll reference it as the ME3), so I don’t agree with that point.

      All the best, Leigh

    5. Al Guest

      My parents are in Israel now visiting friends and family. The flights are full, as are the hotels. There is somewhat of a wartime travel industry in Israel at the moment.

      Even if leisure traffic takes a while to recover (which I don't think it will as people have short memories) there will still be a lot of demand from people visiting friends and family as well as businesses travelers.

    6. Grey Diamond

      Ha. When the vast majority of air traffic is cancelled, it would hardly be a surprise to see the remaining flights be full...

    7. Al Guest

      @grey for sure except we aren't talking about one flight five times a week being full. El Al is still operating it's full schedule to the USA (maybe even more) which includes at least 5-6 daily flights from the New York area. So that's still a massive number of daily seats getting filled.

    8. FlyerDon Guest

      I don’t think Israelis will have “short memories” of what happened to them on October 7th.

    9. Al Guest

      @flyerdon I was obviously referring to tourists when I made the comment about short memories.

      October 7th will be a traumatic day for Israelis and Jews alike for many many years to come

    10. Sam Guest

      Yes Israel is the largest Middle East market, but EK and QR are all about connecting traffic. Connections are particularly important for India now given the Russian airspace restrictions on nonstop US-India flights.

  9. roger Guest

    EL AL would be better served in retaining a broad net of code share partners as opposed to joining an Alliance, especially SKYTEAM. No mention of EL AL and AA who have been partners for years but in all truth, AA nor ONEWORLD have a need for EL AL because they already have Qatar and Royal Jordanian to serve the Alliance and OMAN is scheduled to join in 2024. Also, with EL AL not operating on the Sabbath the value to an Alliance is limited.

    1. ImmortalSynn Guest

      Seems you have more of an aversion to SkyTeam and affinity for OneWorld, than any applicable argument as to why El Al is better off staying outside of an alliance.

  10. Sharon Guest

    Very good for both Delta and El Al. Flights from JFK, Boston and LAX will all benefit from this.

    Lots of customers to fly from Florida up to the Boston hub and then on to Tel Aviv and vice versa

  11. simmonad Guest

    Simple Flying put up a post yesterday saying that UA was resuming TLV flights on January 9th but the post has since been taken down. However, with the LH group restarting early January, would DL really wait as long as spring (assume March at the earliest) to resume flights to Israel?

    1. lavanderialarry Guest

      Simple Flying is almost always inaccurate, but regardless, flights to TLV resuming feels highly unlikely unless there is a prolonged cease-fire. The DL/LY partnership pretty much ensures DL will not return to flying BOS-TLV, which was a flop, and most likely, LY will increase the frequency.

  12. ConcordeBoy Diamond

    USA/Israel have had open-skies for well over a decade, so a j/v is possible.

    Timing seems pretty unfortunate though, but as you said, that may work to DL's advantage, since LY is going to fly anyway.

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ImmortalSynn Guest

Seems you have more of an aversion to SkyTeam and affinity for OneWorld, than any applicable argument as to why El Al is better off staying outside of an alliance.

1
Grey Diamond

Ha. When the vast majority of air traffic is cancelled, it would hardly be a surprise to see the remaining flights be full...

1
Joe Guest

Although I never would have predicted this, it does make sense to me now that it has been announced. El Al is and always has been the preferred airline for Israelis visiting the USA and Jewish Americans visiting Israel. There’s a sense of ethnic pride in flying with them, and as mentioned before, the flights are still full despite the current war. While it’s true that non-Jewish Americans might not be planning to visit Israel anytime soon, Jewish Americans, especially those with relatives in Israel, will not be deterred. Delta gains the connecting passengers onto its US domestic flights as well as Canada and other destinations in the Americas. El Al gains a wider selection of flights for its connecting passengers through its US gateways (DL has a greater presence at JFK, BOS and LAX than others).

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