The Capital One mileage program has just revealed a devaluation to the transfer ratio for one of its partners. This shouldn’t come as a surprise, given similar moves with other points currencies.
In this post:
Capital One to Emirates transfer ratio worsening
The Capital One mileage program has roughly 20 airline and hotel transfer partners, and transfers to most partners are at a 1:1 ratio. Unfortunately the transfer ratio for one partner will be devalued soon.
As of January 13, 2026, the Capital One program will be devaluing the transfer ratio for Emirates Skywards. With this change, points will start transferring at a 4:3 ratio (or 1,000:750 ratio, if you prefer).
Capital One is the fourth major transferable points currency to make changes to its Emirates Skywards transfers. Citi ThankYou devalued the transfer ratio as of July 2025, then Amex Membership Rewards devalued the transfer ratio as of September 2025, and then Chase Ultimate Rewards removed Emirates as a transfer partner as of October 2025.
In the case of Amex and Citi, the transfer ratio was devalued to 5:4, so the 4:3 transfer ratio is the worst of the lot (well, I guess other than Chase, which doesn’t have the option at all, and presumably Chase was committed to maintaining a 1:1 ratio with all partners).
What’s driving this Emirates points devaluation?
When you move your transferable points to an airline or hotel currency, money is obviously changing hands. The reimbursement rate varies between partners, as there’s not one set rate across programs. The idea is that the various partners balance out, and the cost for these transfers remains acceptable for the credit card company.
So, it’s interesting to see Emirates Skywards transfers devalued in this way across partners:
- I’m not surprised if Emirates Skywards is one of the higher cost transfer partners for the major points currencies, since we almost never see transfer bonuses for the program, suggesting that they don’t want to incentivize transfers
- It sure seems to me like Emirates is giving its partners an ultimatum, and wants more money, and that’s partly being passed on to consumers
I imagine this fits into Emirates’ overall strategy of better trying to monetize its premium cabins, and make the economics of award seats lucrative. Not only does Emirates have steep award costs in premium cabins, but there are also high surcharges on many awards. Keep in mind that Emirates Skywards also recently started restricting first class awards, limiting it to those with Skywards elite status.
I think it’s important to understand that Emirates doesn’t take the same approach to loyalty programs as in the United States, where airlines essentially operate as loss leaders for their loyalty programs.
Instead, Skywards is viewed as being more part of the commercial organization, and is intended to drive loyalty, first and foremost. So the reality is that Emirates doesn’t really care as much about the value of these points transfers as other airlines do. Now, personally I think there’s a better approach to take, but hey, each airline can run its program how it wants.
Bottom line
As of January 2026, the Capital One program will be devaluing its Emirates Skywards transfer ratio, and points will start transferring at a 4:3 ratio. This follows a similar devaluation from both Amex Membership Rewards and Citi ThankYou, and Chase Ultimate Rewards totally cutting Emirates as a transfer partner. Clearly Emirates wants more money, and is trying to take a new strategy with its points currency.
What do you make of this Capital One mileage development?
EK is the most profitable airline. Clearly it's doing something right and not hurting for clients nor profits. Perhaps Ben, you will now stop schilling for it, simply because it has a shower on board its A380s.
I think the best way to run an airline is to run an airline, not turn it into a credit card company. Kudos for Emirates for protecting the program's integrity so it actually rewards loyal customers, unlike some other programs where passengers are only seen as a nuisance (such as Flying Blue which now restricts the most attractive promo rewards to people who have a credit card or pay 400€ annual fee for FB Extra membership).
Quite Samo, after reading blogs like this, along with other ‘Points’ for miles programs, one can only conclude that most who participate in such trivia, believe that they are getting something for nothing. Some appear to forget that you don’t get owt-fr-nowt! What is given to you today, you actually paid for yesterday.
Obviously, I have no idea who started the gullible on this points type merry-go-round, however, many are hooked, well and truly.
Kinda like S&H Green Stamps in the mid-20th century. Of course nothing is really free, but if you don’t participate, you’re giving the “something” you already paid for, back to the company for “nothing.”
Boo. Hiss.
Absolutely 1990, now …. let us see what happens when we inject a little controversy into the thread, shall we?
That’s what meow said.
Jason, LOL.