American Airlines’ Chief Customer Officer Retiring

An American Airlines executive largely responsible for the passenger experience will be retiring…

Alison Taylor retiring from American Airlines

American Airlines has announced that Chief Customer Officer Alison Taylor will be retiring from the airline. Taylor will remain in an advisory role, and her day-to-day responsibilities will transition to Vasu Raja, Chief Commercial Officer, and Scott Laurence, Senior Vice President of Global Partnerships and International.

Here’s what Raja had to say about this development:

“Alison’s career has been nothing short of legendary. She has been an integral part of our leadership team since joining American in 2016, leading the work to create a world-class experience at every step of the customer journey. We will miss Alison, but we’re very happy for her as she and her husband move back to Australia to be closer to their family.”

Taylor has had quite a career in the travel space. She has “only” been at American since 2016, when she joined as SVP of Global Sales and Distribution, before being named Chief Customer Officer.

Prior to working at American, she was at Starwood for a long time (before the merger with Marriott), where she eventually became the Global Senior Vice President of Sales.

In the press release about Taylor’s retirement, American credits her for being “committed to providing a world-class customer experience.” Among other things:

As Chief Customer Officer, Taylor has been committed to providing a world-class customer experience in the air, including the development of best-in-class inflight entertainment offerings and new interiors on American’s Boeing 787-9 and Airbus A321XLR aircraft, and on the ground, including redesigned lounges at Ronald Reagan Washington National Airport (DCA) and New York’s John F. Kennedy International Airport (JFK).

American’s new A321XLR business class

My take on this American Airlines leadership change

First and foremost, I wish Taylor all the best in retirement. A few thoughts:

  • American has no doubt had some highs and lows when it comes to customer experience under Taylor’s leadership; of course there are some good things that have happened, as mentioned above, though not mentioned is inflight catering, TVs being ripped out of planes, and the carrier’s general lack of a cohesive vision when it comes to the passenger experience (admittedly much of that may not have been her decision)
  • For all practical purposes, Raja seems to increasingly be running the airline nowadays, and his responsibilities just keep growing; he talks a great game, but I find that to be concerning (but also not surprising), and I know a lot of employees share that sentiment
  • One of the things that I really respected about Taylor was that she was an “outsider,” as American has a history of primarily promoting from within, and promoting people who have been at the company for decades; while it’s great to reward long time employees, it would be great to see more out-of-the-box thinking at American management
The highs of the American customer experience
The lows of the American customer experience

Bottom line

American Airlines Chief Customer Officer Alison Taylor is retiring, and her responsibilities will be absorbed by Vasu Raja and Scott Laurence. Taylor oversaw the American Airlines customer experience for the past six years, which was no doubt a big role.

All the best to Taylor in her retirement!

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iamhere Guest

It's not like what the customer will see and experience will change much

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Jose Guest

American Airlines has a poor customer service, when I had an issue I was on the phone more than 10 minutes to have my call answered. Delta in the other way has much better care of their customers. In-flight entreteriment is non existent in AA, no screens on theirs 737, when Delta provides screens and great movies and games. Catering in Delta is superior. I flight frequently from my city to Miami for more than 2 years and the snack served is always the same, no different option offered. So AA must change to be competitive.

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Flynmama Guest

There are many many flight attendants who remember the ‘old days’ at AA where the customer came first behind safety, and work hard to provide a good on board experience despite catering issues and reduced staffing.

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justlanded Guest

"As the former Chief Revenue Officer for American Airlines, Vasu Raja is uniquely qualified to ensure our customers experience the satisfaction of earning more miles from our new fares."

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Josh Guest

Wish I was in charge with this position as I would make it to where the customer is #1, the employees of the company #2 and the stock holders on the bottom! AA used to be one of the best airlines in the sky, what happened here?

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