I think we can all relate to wanting to “maximize” value, whatever form that may come in. I’ve certainly been known to have a glass or two of Krug too many on a flight in the name of “maximizing value.” But the truth is that there’s seriously diminishing return at a certain point when it comes to alcohol consumption.
Perhaps that would be a relevant lesson to the lady who was denied boarding after chugging a 0.7L bottle of Remy Martin XO Excellence cognac, after being informed she couldn’t take it through security.

Via The South China Morning Post:
A Chinese woman passenger who downed an entire bottle of expensive cognac at Beijing’s main airport was barred from boarding because she was “too drunk to fly”, a local newspaper reported.
The woman, surnamed Zhao, was found rolling on the floor at a boarding gate at Beijing Capital International Airport, shouting and screaming, according to a police officer who attended the scene.
“She was so drunk… she couldn’t even stand up herself. We took her to a room in a wheelchair so she could rest,” the officer told The Beijing Times.
According to the report, Zhao was stopped from bringing a bottle of Rémy Martin XO Excellence in her hand luggage.
Fearing the prized liquor would go to waste – a 700ml bottle costs about US$200 (HK$1,500) – she downed the entire bottle.
Thank goodness she was okay, because that amount of cognac could have easily killed her under the wrong circumstances.

(Tip of the hat to LoyaltyLobby and Josh Zepps from the #WeThePeople LIVE podcast)
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