Yesterday KLM celebrated their 100th birthday — they claim to be the oldest airline in the world, so happy birthday to them! They’re looking quite good for their age, eh?
KLM had a lot of festivities surrounding this milestone, though most exciting to me is the new brand commercial they released for this special occasion. It’s called “To More Memories Together,” and it’s about three generations of KLM flight staff.
I don’t want to give anything away, so please do yourself a favor and check out the 90 second ad, and I’ll share my thoughts below:
When I started watching this ad I wasn’t expecting to be touched, or for it to be that great. But it made me feel oddly emotional. And as I watched it over and over, I fully started to appreciate why.
This is a brilliant ad on so many levels:
- I love the extent to which it depicts the various eras of flying, and also how far commercial aviation has come
- I love how this depicts family, and it’s such a reminder of how quickly life passes us by
- Most importantly, though, I love how this shows the positive social change in aviation, and how KLM chose three generations of women for this ad, with the third generation being a captain — awesome!
This ad made me both emotional and put a huge smile on my face. Very well done, KLM!
Do you love this KLM ad as much as I do?
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