While some hotel programs are aggressive about offering status challenges (like Hilton Honors), IHG Rewards Cub is generally pretty stingy in this regard. That’s surprising, since the program isn’t that rewarding, and also because they make it easy to earn status with their co-branded credit card, the IHG® Rewards Club Premier Credit Card.
In mid-June I wrote about how for a limited time, IHG Rewards Club is offering a status challenge all the way up to their Spire Elite tier. This is their first publicly available status challenge opportunity in a long time.
At the time the challenge was only supposed to be valid through June 30, 2019, though the expiration has now been extended through July 26, 2019. So if you haven’t done so already, there’s still time to take advantage of the challenge.
This promotion is only open to IHG Rewards Club members with accounts registered in the United States and United Kingdom who register by July 26, 2019.
You’ll need to provide your name, email address, IHG Rewards Club status, and proof of status with a competing hotel group (which includes AccorHotels, Best Western, Caesars Entertainment, Choice, Hilton, Hyatt, Marriott, NH Hotel Group, Radisson, and Wyndham).
You’ll be awarded status once your status challenge is approved, and that will be valid for 90 days. Then you’ll have 90 days to complete the qualifying stays needed to maintain Gold Elite, Platinum Elite, or Spire Elite status, through December 31, 2020. Specifically, you’ll need to stay:
- Two nights to maintain Gold Elite status
- Five nights to maintain Platinum Elite status
- Ten nights to maintain Spire Elite status
While there’s no maximum number of people who can take advantage of the Gold Elite or Platinum Elite challenge, the Spire Elite challenge is limited to 2,500 people.
There are aspects of this promotion that don’t make total sense to me:
- It doesn’t specify who is eligible for a Spire Elite challenge, who is eligible for a Platinum Elite challenge, etc.; I’d assume that they’ll give top tier elites a Spire challenge, mid-tier elites a Platinum challenge, and entry level elites a Gold challenge, but I could be wrong
- The terms are a bit ambiguous, but it seems you could do a Spire challenge, and then if you complete just five nights during the promotion period you’d get Platinum status through December 2020
All things considered IHG Rewards Club has very weak benefits, as they don’t offer complimentary breakfast, and don’t really offer any other guaranteed benefits aside from bonus points.
Personally I’m very happy with the IHG Rewards Club Platinum status that I receive just for having the IHG® Rewards Club Premier Credit Card. Though I realize not everyone has access to the credit card, and also that some people might get value from Spire Elite.
While IHG Rewards Club is far from my favorite hotel loyalty program, it’s still noteworthy that they’re offering a readily available status challenge for those in the US and UK, since they usually don’t.
This could be an easy way to earn Spire Elite status, compared to their usual 75 night per year requirement, which is ridiculous given how lackluster the program is.
As of now this challenge seems to be limited time, though given that they’re already extended it, it’s possible that they intend to make this an ongoing offer.
Do you plan on taking advantage of this IHG status challenge promotion?