For the past few years, most of IHG’s global hotel promotions have been customized. Everyone gets some type of offer, but different members get targeted for different versions of the offer.
The logic is that hotel loyal programs want to generate incremental revenue, so they’d like to get you to increase the business you’d otherwise give them, rather than just reward you for stays you’d make anyway. By customizing offers they can better encourage the behavior they’re looking for.
IHG has just revealed the details of their next global promotion, which launches in a couple of days.
IHG’s next global promotion is called “Make Every Stay Count” (it’s a version of their Accelerate offer), and it’s valid for stays between May 1 and August 31, 2019. To see the details of your offer, you’ll need to log in to your IHG Rewards account and then register. Registration closes on June 19, 2019.
My version of the offer is for up to 39,900 bonus points after completing up to five tasks.
My tasks include the following:
- Stay More, Earn More — 10,000 bonus points (stay five nights)
- Discover Our Brands — 14,400 bonus points (stay at three brands)
- Stay at Crowne Plaza — 8,400 bonus points (stay at two Crowne Plaza hotels)
- Saturday Stays Bonus — 5,600 points (stay two weekends, including a Saturday night and another night)
- Spend On Your IHG Credit Card — 1,500 bonus points (pay for one stay with your IHG Card)
Typically these promotions also offer an “achievement bonus,” where you earn bonus points if you complete a certain number of tasks. There’s no such offer this time around.
While I generally appreciate these gamified promotions, this particular offer isn’t terribly lucrative for me.
In theory, I could unlock this entire bonus with just six nights, as long as I stay at three different brands, make two weekend stays of two nights each, and stay at two Crowne Plazas.
I’m not sure that’s really worth it for 39,900 bonus points, but it’s also not a bad offer.
What does your summer 2019 IHG Accelerate Promotion look like, and do you plan on taking advantage of it?