Why The IHG Priceless Surprises Promotion Wasn’t Rigged

A couple weeks ago, I presented the results of our InterContinental Hotels Group (IHG) Priceless Surprises promotion for Team OMAAT. This was the promotion where you earned one game entry for either staying at an IHG property or, in the case of most of us, for sending in a hand-written index card. Then Hello World would email you a link to the “elevator game” where you would push a button to select one of the six floors, and (hopefully) win a prize.

My mom, who happens to be retired, filled out 94 entries for each of myself, my wife, herself, and my Dad. Since she was in a groove, she also sent in 94 for Tiffany and her husband as a bit of a thank-you for some award booking help. That gave us 564 entries for Team OMAAT, which initially resulted in 495 game pieces. Eventually, at the advice of several readers, I emailed Hello World to request the missing game pieces, and sure enough, they obliged.

Collectively, we rode the elevator 564 times and amassed a lot of data along the way. Although I presented our preliminary results, I now want to crunch the numbers a little harder. By doing so, I think we can try to determine whether or not this was a fair game and answer questions like:  Did IHG and Hello World award points in accordance with their published terms and conditions? Or were we all playing with a loaded die, or in this case, a rigged elevator?

It’s a very reasonable question to ask of any contest, promotion, or game of chance, even ones that were “free” to enter.

Before we begin, however, please keep in mind that I’m not a statistician, but I did stay at a Holiday Inn Express last night! OK, just kidding. I really just mailed in an index card!

Sorry, couldn’t resist.

Prize Groups

To recap, there were three groups of prizes:


We didn’t win any Group A prizes, and you probably didn’t either. So the real discussion is about the Group B and Group C prizes.

Data Collection

I logged what my family won during every play of the game in a spreadsheet. I asked Tiffany to do this for her elevator rides as well. She actually went so far as to record a video of her playing the game over and and over and over again. I’m sure it’ll go viral on YouTube any day now….

Here is the play-by-play log for each of us, Travis (T1), my wife (W), my Dad (D), my Mom (M), Tiffany (T2), and Tiffany’s husband (H). Note that my Dad won a $50 prepaid Mastercard which was one of the bigger Group B prizes. I included it in the figure as a 4500 point prize, mostly because it needed to show up somewhere. Also, Tiffany (T2) managed to get more non-winning duds (0 points) than anyone else. Boo.

IHG time series2
Play-by-play logs for each member of Team OMAAT

And here is a chart of our winnings, including all 564 game plays.

IHG points won final
IHG points won for each team member

In the end, we received 100% of our expected game pieces, meaning that we played the game once for every entry that we submitted.

Those are the basics. Now let’s dig in.

What Was The Expected Value Of 94 Game Plays?

As you may recall, there was a lot of discussion and debate over the expected value of this promotion. This was largely because IHG listed the chances of winning as odds, though many believed they were actually probabilities.

I didn’t really weigh in on this and instead based my decision to participate on the conservative assumption that every game piece would win the minimum 500 points; anything above that would be a bonus. In other words, I assumed you’d win at least 47,000 points.

Well, the 500 minimum win per game piece turned out to be (mostly) correct, assuming you received the game piece at all. While we did have a few non-winning duds, they were few and far between.

But let’s go back and look at the pay table again. I’ve taken the odds, and recast them as the probability of winning that prize. In other words, you should have expected to win a 5,000 point prize 2.3% of the time.

Prize value
(in IHG points)
OddsChance of winning

Now let’s translate that into exactly how many of each prize you should have expected to win if you entered and played the game 94 times.

Prize value
(in IHG points)
Chance of winningExpected wins per 94 plays

That shows that we should have expected to win 12 of the bigger point prizes in Group B to go along with our 80 prizes from Group C. That would give us an expected value of 64,050 points.

Mind The Cap

That part about expecting to win 12 prizes from Group B?  Nope, couldn’t happen.

IHG included a tricky little rule that said we could actually only win five Group B prizes. That means that instead of getting 12 of the bigger point prizes, we could only get at most five.

Since the probabilities said we should expect 12, but now we’re told we’d only get five, we could really only get 5/12 as many of each of those prizes as we thought we would. So those extra seven Group B prizes actually turned into Group C, each worth 500 points. This was actually a point of contention — some tried to argue that once you capped out of Group B, the elevator locked you out and the game was over. In fact, it just meant that you couldn’t get any more from Group B.

Now we need to recalculate our expected Group B prizes knowing that we weren’t going to get more than five. Which means we got more 500s from Group C.

Prize value
(in IHG points)
Chance of winningExpected wins per 94 plays after cap

Overall, this lowered the expected value of 94 entries from to 64,050 to 53,350. Or possibly 54,500 if you believe, like I did, that every play is supposed to win at least 500 points and that there are no duds. So congratulations, if you scored exactly 54,500 points, you landed right in the middle of the bell curve. 

We averaged 56,916 points per person, beating the expected average any way you slice it. And trouncing my conservative worst-case estimate of 47,000 points.

About Those Duds

You might also notice that the probabilities in that table sum to 97.6%, not 100%.

Admittedly, it doesn’t include the Group A and B non-point prizes, but there were so few of those that the chances of winning them are probably insignificant.

So one question is, did IHG really intend for 2.4% of all entries to not earn anything?

Hello World did have a day back in January where the elevator went haywire, though that was supposedly a glitch which was later corrected. I guess one of the big unsolved mysteries here is what was supposed to happen to those 2.4% of plays, and I don’t have an answer either.

Our team had a total of 6 duds in 564 plays, or about 1%, much less than the rate at which the pay table would project. Maybe IHG realized that pointless elevator surfing isn’t likely to build brand loyalty.

Group B Is Where The Fun Is

Let’s think about the Group B prizes a little more.

The probabilities say that we should have each received 12 of the bigger Group B prizes. But alas, we were limited to five. That means we should have expected to hit the Group B cap rather quickly.

If we were expecting to get 12 Group B prizes over the course of 94 plays, we should have hit five Group B prizes in 5/12 of the number of plays. That means the average person would get capped out of Group B on their 39th play of the elevator game.

All six of us got our five Group B prizes, and on average we got our 5th and final Group B prize on our 35th play of the game. Again, we were above average since we were winning bigger prizes faster than you’d otherwise expect. Of course I know this because I kept a play-by-play log of what we won and when we won it.

Fascinating, eh?

Was The Game Rigged?

To be clear, I’m not talking about any missing entries. Or whether there were anomalies between the points you supposedly won and those that ultimately posted to your account.

This is just about whether we were winning points at a rate we’d expect given the pay table. And to some extent, this comes down to how well you do in Group B.

IHG group B winning
Team OMAAT total Group B prize winnings

It doesn’t matter so much whether you received all of your game pieces, as once you hit your five in Group B, you can’t win any more of the big prizes anyway.

Prize value
(in IHG points)
Expected wins per 94 plays after capActual OMAAT wins

As you can see, we received more 5000 point prizes than would be expected, but fewer of the 2000 and 1000 prizes. Dad’s $50 gift card took up one of his Group B slots, so if I included that, we’d actually have done better than expected in Group B overall.

At this point, there doesn’t seem to be anything in the data to suggest shenanigans. Everything we’ve looked at actually indicates that our six person team did better than expected:

  • We averaged 55,916 points, 2.5% better than the expected 54,500
  • We capped out our Group B prizes in 35 plays, 10% faster than the expected 39
  • We won the Group B prizes at about the rate you’d expect, and more points from Group B overall than would be expected

As a result, I see no reason to doubt the integrity of the game.

Is this enough data to conclusively answer the question of whether the game was fair? Statistically speaking, no. We’d need even more data to increase our confidence in the conclusion. But it’s still a pretty good indicator.

Not Every Play Of The Game Was Equal

Did you notice that by the end, all you ever won was 500 points? There was a reason for that.

Since the average player could expect to get capped out of Group B on their 39th play, their last 55 plays would all have earned 500 points. In our case, we all hit the cap of Group B prizes. My mom actually took the longest to hit the cap, reaching it on her 53rd game play.

mom time series2
The longest it took someone on our team to hit the Group B cap was 53 game plays

So by the time you got near the end, all you could do was win 500 points, and the game became a slog. It was just pressing the damn button and waiting for the elevator to do its thing. Over and over again.

That also means that your first 39 entries were worth more than the last 55. Since five of the first 39 could be expected to be Group B prizes, those plays averaged 692 points per game play, while the last 55 averaged only 500 each.

So if you wanted to maximize your return per entry, you’d enter 39 times, not 94. Maybe that would have been a better strategy for Ben, who entered zero times….

What About The Missing Entries?

Yeah, it stinks that Hello World lost or mishandled some entries. I know that at least a few of our readers are a little peeved over that. I’ve heard that some people didn’t receive any of their entries at all, and for sure, that would really upset me.

But here’s why maybe you shouldn’t be too mad — assuming you received most of your game plays.

If you had already hit your Group B limit of five, each of your missing entries was only going to be worth 500 points at best. So if you were missing 10 game pieces, the most you lost was 5,000 points.

The key is that you didn’t get robbed of a big Group A prize because that simply couldn’t happen. So you can calculate exactly what you missed out on. Maybe it’s enough to be peeved over, maybe not.

If you had already capped out of Group B, you weren’t going to win a night in Bora Bora

How Many Total Entries Were There?

First, let me say that I really have no idea. But I’m going to speculate based on the one data point that I have.

Looking at the terms and conditions, there were 1,609 of the special non-point prizes in Group A and B. They ranged from three 2016 Paris Tennis Tournament Packages to 1,050 lowly $50 prepaid Mastercard gift cards like the my Dad won.

But he won one! And that’s important.

IHG MC prepaid GC
Form to claim the $50 prepaid Mastercard

Our team played the game 564 times and won a single “big” prize out of the 1,609 available. With the data we have, the best we can say is that 1 in 564 entries would have won a “big” prize. Since there were 1,609 of those, that would mean there were 907,476 total entries into the IHG Priceless Surprises promotion.

Now remember, I’m extrapolating based on the one data point we have regarding non-point Group A and B prizes. So this a crude estimate at best, but perhaps it’s enough so that I can guess that Hello World processed around one million entries. 

Now assuming all of those were alternate mail-in entries, and that each person received all of their entries, then perhaps 9,654 people were playing the game like we did.

In some ways, that number sounds small given the huge number of IHG members. On the other hand, there are only so many people who do this stuff. So maybe 10,000 people is in the ballpark?

What’s Special About The Number 94?

When I first recruited my mom to help out, she asked what was so special about 94 entries. I told her I had no idea, but that “those with the gold make the rules.”

But I think I figured it out.

The contest opened on November 15th. And it ran through February 15th. TimeAndDate.com tells me that there are 93 days between those dates.

This means that if you had hotel hopped within the IHG network for the entire promotion, you could have earned 92 game pieces the hard way. (You only earned a game piece beginning with the second stay.)

days between nov15 and feb15
The IHG Priceless Surprises promotion ran for 93 days. Which is close to 94.

So I don’t quite understand why the mail-in cap was set at 94 instead of 92, but hey, perhaps Hello World isn’t so good with the maths — don’t forget, we’re still trying to figure out where the other 2.4% of the game plays went if they weren’t duds!

Anyway, that’s my theory about the significance of the number 94. Do you have a better one?


I’ve already declared our participation in the IHG Priceless Surprises promotion a success. I had conservatively estimated that each of us would win 47,000 points, and we ended up clearing just shy of 57,000 per person.

My statistical analysis indicates the game was most likely conducted on the up-and-up and that the game was fair. We won the bigger point prizes at a rate you’d expect, given the pay table and the rules.

I do wish that Hello World would have been more consistent with sending out the game plays. In the end, we got all we were entitled to, but it took a few emails.

Overall, I’m quite happy with the outcome of the IHG Priceless Surprises promotion. I hope they do something similar again soon, as my 5-year old son is already asking when the elevator will come back in service….

How did you do with Priceless Surprises? Any plans to use your new points?


  1. What can be done at this point if you sent in, received game plays, played, and won 57,000 points and one free night and NOTHING POSTED? I sent helloworld and ihg requests to post a couple of times before end date in March and had automated replies. Now they are saying the promotion is over! HELP

  2. I won one of the Arnold Palmer trips (Group A). We’re actually flying back home from it today, it was an absolutely incredible experience. All from a hand written notecard. The people there couldn’t believe it!

  3. I sent in both mine and my husbands. Started informing Hello World and IHG that husband had received no plays prior to March 15th cut off. Nada, radio silence…. IHG said Hello World would look into it… I want his points for the work we did. How does one person get entered and not the other when they were done the same and mailed together for the most part? Not happy!

  4. Due to time zones, you could stay 94 nights at IHG during the 92-day period. That’s probably why they allow 94 entries.

  5. Given that HelloWorld/IHG treated the published odds as probabilities, I concur with your analysis. I got 95 game plays (one for a second IHG stay) and received 57,500 points, which is slightly higher than the expected value, but well within the probable range. Early plays took forever to arrive and post, later plays arrived a week after sending the postcards, and points posted a week after that.

  6. My wife and I received all the entries we submitted(although, it did take several emails to Helloworld.). However, I do believe that Helloworld did an incredibly sloppy job administering this promotion.

  7. If it helps, I got 58K points and maxed out group B on my 16 or 17th ride (I lost track of one entry). All 94 came through within 3 weeks of each mailing, as I did mine in 3-4 batches.

  8. My husband and I received all 94 entries we submitted (actually we each submitted a couple more, but still only got 94). We each maxed out group B pretty early in the process. And all of our points have posted in our IHG accounts. This despite me having incorrectly read the rules, and only put the first 5 digits instead of 6 from our Mastercard numbers. This “situation” occurred on about half our entries.

  9. FWIW, my wife won a Sony TV on her 67th play.

    “The key is that you didn’t get robbed of a big Group A prize because that simply couldn’t happen. So you can calculate exactly what you missed out on. Maybe it’s enough to be peeved over, maybe not.”

  10. I have a family member that has not received any of her plays. She emailed HelloWorld multiple times and has always received the automated reply of 2 to 3 days and never received anything after that, so she’d email again and paste their last automated reply to the email. She now has received an email from them saying the game has ended! I had her send an email to IHG with all of the emails and “non” responses from Hello World included.

    I think the game was great, event though we had to email several times about our entries but it stinks that HelloWorld did something with a lot of entries and will not address the matter. They waited to email her, until 5 days after the deadline passed, even though she emailed them several times prior.

  11. Lu — Thanks, that makes sense. Dateline accounting has burned me more than once, so I’m just going to take your word for it!

  12. Shelly and Sony TV — Thrilled to hear that some readers won some Group A prizes. That’s awesome!

  13. Loved this analysis! You guys did better than me..got about 90 plays and only 1K’s from the Group B pool but still enjoyed the promotion. Thanks!

  14. Sent in entries at the very beginning, never got any gameplays. Came across the request email the day before the promo ended and sent a request. Within 24 hours I had received all 94 entries in my email – I was very surprised at that speed of response. At that point HelloWorld was probably thinking “just give them all entries, we don’t care anymore!”.
    Anyhow, I actually only won 4 group B prizes out of my 94 entires, though one was a Free Night certificate. The others were only 1000pts, the rest were 500 – no duds in the bunch
    Though it was a hassle, it was worth the postage in the end, provided the points all post!

  15. Between the two of us, we received 100,500 points, and all of those have posted to our IHG accounts. We didn’t do as well as the OMAAT average, but we’re still Happy Campers. 🙂

  16. Its hard to believe how some people did not push this promo.
    I used a cursive font and printed all of mine. I sent in 300 cards per account on 5 accounts to a total of 1500 envelopes. I received every single email(of course I had to follow) but it took me under an hour or so, well two with emailing.
    Obviously I saw that they are incompetent and used it to my advantage.
    I have about ~170k in each of my 5 accounts, or about 850k total for an initial outlay of about $750.
    Very happy indeed

  17. I sent my 94 entries in five batches over 6 weeks and received 17 elevators for a win of 8500 points. My inquiries to Hello World did not improve my win so far. Bum!! Disappointed for my effort and cramp hands.

  18. Only half of my 94 entries were processed, but among those, I got 5 Group B winners and all points posted. IHG emails and phone calls ignored.

  19. My husband and I will be enjoying 4 nights at the Willard Hotel in DC with our two granddaughters in June, courtesy of the contest. We are quite pleased with the outcome.

  20. Hristo Stoichkov says.

    So basically what you’re saying is you spent 750 for 5 free nights worth of points. Or in other words 5 hotel rooms at 150 a night.

    Hmmm. Seems like you could’ve done the same thing just with cash. But then we wouldn’t get to laugh .

  21. You are a poor reader Mickey Da Mouse
    5 virgin accounts each got 175k worth of points. Total points amassed through the promo about 850k points. I did not write a single letter all of my cards were printed and so were my envelopes. The hardest part was the stuffing it into envelopes.

  22. I entered 94 entries each for my spouse, son and myself. Got the 94 elevator games for spouse and self, (netting 53,500 for myself and 46,500 on spouse’s account), but only 32 for son. Then checked son’s IHG account and saw that he got 48k points, even though the elevator games had produced only 23,500! Never played the last 62 games.

  23. I was just at a flyertalk DO last night in Chicago where I learned one of the other FT’ers won a trip to Europe! Sure damn lucky.

  24. I have contacted IHG and HelloWorld about missing gamepieces at least FOUR TIMES and still have not heard back ANYTHING. I only sent in 30 mailed entries and did so back in January 2016. VERY dissapointed in IHG and HelloWorld right now and will not take future promotions from them seriously

  25. I did a Monte Carlo Simulation of 10,000,000 simulations each playing 94 entrees. The results were a little surprising in that there are really only 13 different point levels that occur. I also got that the average was 54,500 points and the group b prizes were hit on the 38th play on average; glad to see they line up with your data so well. You can read the whole blog post with pretty pictures here: http://thewanderingengineer.com/2016/03/22/ihg-priceless-surprises-monte-carlo-simulation/

  26. mwwalk:

    I love that you did a MC on this! That’s awesome. And it’s great that your experimental results match up to my theoretical ones. Phew. 🙂

    I did give some thought to the possible point totals after I saw the narrow clustering of our team’s results. It’s one of those things that makes perfect sense in hindsight but I certainly didn’t think about before. Very interesting to see your distribution.

    Thanks for sharing!

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