Hawaiian Airlines’ Cute New Safety Video

Filed Under: Hawaiian, Videos

I’ve yet to fly Hawaiian Airlines, though they’ve always struck me as one of the US airlines with the most local “flair.”

They’ve just released their newest safety video. While it’s not as over the top as Air New Zealand’s safety video, or as funny as Delta’s safety video, I think it strikes a great balance. It’s attention-grabbing and builds on the brand, without being distracting.

Here’s the video:

Not related to the entertainment value of the video, but it amazes me how vague many airline safety videos are when it comes to use of the life vest. In the Hawaiian video above they say “as you exit the aircraft, inflate the vest.”

Life vests should only be inflated once you’ve left the aircraft, and that’s something which is really important. Possibly one of the most important things in the safety video. Quite a few people have died over the years by inflating their life vests before leaving the aircraft (if you inflate the vest while on the plane, you’ll be pushed towards the ceiling as the plane fills with water — this contributed to many deaths on Ethiopian 961, which crashed off the coast of the Comoros Islands).

But life vest quibble aside, kudos to Hawaiian on their cute new safety video!

  1. You have to fly Hawaiian Air sometime just to watch in amazement as they complete a snack service and coffee/ jiuce service to a full Boeing 717 with a scheduled flight time of 27 minutes. Its amazing & makes me want to laugh at the regional jet airlines who claim they can’t do more than a water in under an hour.

  2. Instead of investing in cute new safety video they should investing in training their employees so they can learn how to better treat passengers. They have the most impolite and rude airport personnel I ever experienced in any airline anywhere in the world.

  3. Great safety video. Reminds me of when Air Mirconesia was a completely separate entity from Continental, and that they too also had their own safety video. It’s nice when airlines customize their safety briefing videos to the culture they represent and for Hawaiian this was a long time coming.

  4. Speaking of “the safety dance”, I’m still not clear why the FAs do all that pointing. Imagine not understanding the language of the presentation and then just watching all that pointing. The only useful thing they point at is the safety card, where the real procedures are all in nice language-free pictures. They could just stand there and hold the card open for a few minutes, and it’d all be done. 🙂

  5. People no longer want to watch safety demonstrations once they get too boring. Although if the demonstration is too distracting then no one would want to watch the demo, they watch the “video” instead.

  6. “I’ve yet to fly Hawaiian Airlines, though they’ve always struck me as one of the US airlines with…”

    Absurd! How can Hawaiian airlines be “one of the US airlines”? Just as you (and many of your American readers) have made a distinction between Cathay Pacific (EVA Air, too) and Chinese airlines, you ought to make a distinction Hawaiian Airlines and US airlines – Hawaiian Airlines is not a US airlines, just as Cathay Pacific (and EVA air) are not Chinese airlines.

    Bottom line: Hunan Air is a Chinese airline. Cathay Pacific and EVA air are not. US Airways is an American airline. Hawaiian Air and Alaska air are not. What is good for the goose is good for the gander, u know? 🙂

  7. @ Hawaii not part of USA — I had no clue Hawaii wasn’t part of the US. Learn something new every day!

  8. @Hawaii: That’s funny. I always thought that Hawaii was the 50th state and that they joined the USA in 1959. And Alaska Airlines, based in Seattle, Washington, that’s absolutely not one of the USA airlines, you’re right.

    By the way: where you say ‘American’, you mean USA? Since ‘America’ is a continent, that streches from Canada to Argentina. So, you could say that both LAN Chile and Aerolineas Argentinas are American airlines, too 🙂

    Now about the airlines from Taiwan. The huge difference is that the island is disputed by the Chinese government (why they still insist, I don’t know, but ok). So, for the Chinese, those ARE Chinese Airlines. The Taiwanese themselves probably won’t agree, I’m sure. So, there could be reasons to call them Chinese, how invalid they may seem to most.

    Hawaii and Alaska are not disputed by any government as far as I know.

  9. Sod all the quibbling & bickering above – just watch the video & if you feel the need to press pause while the surfer with the yellow top is on screen, well that’s all good in my book 🙂

  10. Sorry, but I was almost in a coma by the time the video ended. It’s a little too corporate training video, with talent coming off pretty wooden for the most part. Compared to the elan of, say Air France’s safety video, it seemed a little too half cooked. Pretty backgrounds though.

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