I recently flew EL AL for the first time, and thought they had a really cute safety video, with over-the-top animations of the crew. What I hadn’t realized is that EL AL just introduced a new safety video a few weeks ago, and it’s pretty awesome.
The video features mentalist Lior Suchard, who does some cool stuff that kept me interested throughout the video (and yes, he guessed “my” card right). What’s especially interesting is that no special effects or edits were used in the video, which is to say that everything happened exactly as you see it. To me that makes it even more impressive.
Here’s the new safety video:
And here’s a behind the scenes look at how they filmed it:
The past several years airlines have put an increased emphasis on their safety videos, which serves two purposes. First of all, the more they can capture peoples’ attention, the more likely people are to watch the videos, which is good for safety. Second of all, a good safety video can be used as a marketing tool.
So we’ve seen all kinds of creative safety videos. Some airlines, like Air New Zealand, focus on humor.
Other airlines, like Oman Air, Philippine Airlines, and Qantas, focus on promoting their country.
The challenge for airlines is that they want to make the safety videos captivating without making them too long, and without making them too unbearable for frequent flyers. There are some videos that are awesome to see the first time, while they likely drive frequent flyers nuts.
In that regard, I think EL AL did an exceptional job. The video is quick, at under 3min30sec, and I don’t think it would get too annoying for frequent flyers. On the other end of the spectrum, I think British Airways’ video is hilarious, but I imagine it would get boring pretty quickly for frequent flyers.
What do you make of EL AL’s new safety video?