There are several ways to earn World of Hyatt free night award awards. In this post, I want to talk about one of the often overlooked ways to earn Hyatt free nights, which is with World of Hyatt’s ongoing Brand Explorer promotion.
This offers World of Hyatt members the opportunity to earn free night awards for exploring Hyatt’s portfolio. Given the huge brand inflation that Hyatt has seen in recent years, this can potentially offer up to seven free night awards, and counting.
In this post:
Basics of Hyatt’s Brand Explorer promotion
With World of Hyatt’s Brand Explorer promotion, you can earn a Category 1-4 free night certificate for every five unique Hyatt brands you stay at:
- As of now Hyatt has 32 brands, meaning you can earn up to seven free night certificates (which you’d get for staying at 35 brands); Hyatt’s number of brands continues to increase, particularly thanks to Hyatt’s expansion in the all-inclusive resort space
- There’s no registration required, and any qualifying stay that’s tied to your World of Hyatt account will count toward this; yes, this includes when you redeem points
- This isn’t in any way tied to the calendar year or typical membership year, but rather you can earn these free night certificates for stays over several years if you’d like; for example, if you stay at one new Hyatt brand every year, you’d get a free night certificate after five years
- The free night certificate is valid for one year from when it’s issued, and you need to complete your stay by that date, rather than just having to book by then

What are Hyatt’s current hotel brands?
Hyatt currently has 35 brands, which are as follows:
- Alila
- Alua
- Andaz
- Breathless
- Bunkhouse
- Caption by Hyatt
- Destination by Hyatt
- Dream Hotels
- Dreams
- Grand Hyatt
- Hyatt
- Hyatt Centric
- Hyatt House
- Hyatt Place
- Hyatt Regency
- Hyatt Studios
- Hyatt Vacation Club
- Hyatt Zilara
- Hyatt Ziva
- Impression by Secrets
- Joie de Vivre
- Me and All Hotels
- Miraval
- Mr & Mrs Smith
- Park Hyatt
- Secrets
- Sunscape
- The Standard
- The StandardX
- Thompson
- The Venetian Resort Las Vegas
- Unbound Collection
- UrCove
- Vivid
- Zoetry

How can you track Hyatt brands you’ve stayed at?
You can see how many Hyatt brands you’ve stayed at either through the World of Hyatt website or mobile app. Just go to the “Brand Explorer” section, and there will be a display showing how many unique brands you’ve stayed at (including which ones), and also how many free night certificates you’ve earned.


This is a fun way for Hyatt to engage members
This promotion is a fun way for World of Hyatt to engage members and try to get them to try more brands. At least in one case it impacted where I chose to stay, because I do love checking this dashboard every so often, both to see the progress that I’m making, and be reminded of all the brands I’ve stayed at.
Even though I’ve had top tier status with World of Hyatt for over a decade and have now earned lifetime Globalist status, I haven’t even stayed at half of Hyatt’s current brand portfolio. As a matter of fact, I’ve only stayed at 13 of the 35 brands.
Looking at the Hyatt brands I haven’t stayed at, most of them are all-inclusives, as that’s an area where Hyatt is growing significantly. However, in general this has limited appeal to me, based on the type of travel that I do. I’m sure I’ll knock out a few more brands in the coming years — maybe I’ll get to 15 brands, though I doubt I’ll make it to 20 brands in the foreseeable future.
Bottom line
With World of Hyatt’s ongoing Brand Explorer promotion, you can earn a free Category 1-4 free night awards for every five Hyatt brands you stay at. This is a way to earn up to seven free nights over time, based on Hyatt’s current portfolio of 35 brands. As Hyatt’s portfolio continues to grow, the opportunities to earn free nights continues to increase.
However, staying at Hyatt’s all-inclusive properties requires some effort, given that they’re not typically places you just drop into for a night.
Given how easy Hyatt makes it to track this, I’m curious — how many Hyatt brands have you stayed at? Which OMAAT reader has the record for the most brands?
I think other major hotel groups should have a similar idea. .....
11 here! this is the best promo in the game. Everything Hyatt is doing right now takes me back to the glory days of SPG. So Im sure like in everything in life Hyatt program is about to get bonvoy'd and taken down as well because we cant have nice things anymore.
Love this promotion. I'm at 12 different brands so far.
Just an editing note: you used 3 different numbers for the number of brands: 32 early on, then 35, then "more than 35". :P
What does "lifestyle" mean as a hotel category?
Is it not luxury but also not not luxury so we'll just create a meaningless name for it?
Good luck exploring outside the US once TACO and what is supposed to be two coequal branches of government finish making the US look like a lifeboat festooned with fetid moppets.
11 brands here, 12 if you add in the SLH hotels I stayed at in Italy when they were part of the Hyatt umbrella.
The thing is, Hyatt keeps adding in all-inclusive hotels and different brands where there are less than a dozen locations worldwide, and most of these brands are located in a certain geographic region (mostly Mexico/Central America/Caribbean). Lots of different brands for the all-inclusive properties, but what differentiation is there between each...
11 brands here, 12 if you add in the SLH hotels I stayed at in Italy when they were part of the Hyatt umbrella.
The thing is, Hyatt keeps adding in all-inclusive hotels and different brands where there are less than a dozen locations worldwide, and most of these brands are located in a certain geographic region (mostly Mexico/Central America/Caribbean). Lots of different brands for the all-inclusive properties, but what differentiation is there between each brand? Just muddies the waters.