Buy JetBlue TrueBlue Points With Up To 130% Bonus (1.4 Cents Each)

JetBlue TrueBlue has just rolled out its newest promotion on purchased points. The program has gotten much more aggressive with these sales in recent times. This has the potential to be a good deal, and is the best offer I ever recall seeing from TrueBlue.

Promotion on buying JetBlue TrueBlue points

Through Tuesday, December 31, 2024, JetBlue TrueBlue is offering a bonus on purchased points. Different accounts may be targeted for different offers. You’ll have to log into your TrueBlue account to see what you’re eligible for. The highest I’ve seen is a 130% bonus, which kicks in as long as you buy at least 3,000 points in one transaction.

JetBlue ordinarily lets you purchase at most 150,000 points per transaction, and at most 200,000 points per calendar year, before any bonuses. However, during this promotion, that cap has been increased. If you were eligible for a 130% bonus, you could purchase a total of 512,900 points (including 289,900 bonus points) for $7,191.75, which is a cost of 1.4 cents per point.

Is buying JetBlue TrueBlue points worth it?

Selling points can be huge business for loyalty programs. Many loyalty programs generate tens of millions of dollars in revenue annually by selling points directly to consumers. This can be a win-win for both programs and customers.

But generally speaking, that’s not something that works too well for revenue based frequent flyer programs. Now, there are still some situations where this could make sense, so let’s consider a couple of scenarios.

If you’re redeeming for travel on JetBlue, each TrueBlue point will typically get you at most 1.5 cents toward the cost of a JetBlue ticket, and that’s on the very high end. Personally I value TrueBlue points at 1.3 cents each. So you’re not really going to come out too far ahead here, if at all, by buying points and then redeeming toward a JetBlue fare.

Now, one other thing to keep in mind is that JetBlue TrueBlue recently added online redemptions on a couple of partners, including Hawaiian Airlines and Qatar Airways. For example, a one-way business class award from the United States to Doha starts at just 70,000 TrueBlue points, so at this acquisition rate, that’s quite a good deal.

The catch is that Qatar Airways award availability can be tough to come by, and on top of that, connections beyond Doha will cost you extra. Still, at least there are now some circumstances where buying TrueBlue points could be justifiable, which I’d say wasn’t the case before.

Furthermore, for whatever reason, JetBlue TrueBlue seems to have access to more Qatar Airways award space than American AAdvantage, which is another reason to consider accruing TrueBlue points.

Bottom line

JetBlue is selling TrueBlue points with up to a 130% bonus, an opportunity to buy points for as little as 1.4 cents each. I’d only buy JetBlue points with a specific use in mind. There’s value to be had in some situations, such as if you have a particular Qatar Airways award, you want to book, and there’s availability.

Anyone plan on buying JetBlue TrueBlue points with a bonus?