The Amex Membership Rewards program has just launched its newest transfer bonus, and it could represent a good value…
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Transfer Amex points to Lifemiles with 15% bonus
Between November 3 and November 30, 2025, the Amex Membership Rewards program in the United States is offering a 15% bonus on points transfers to Avianca Lifemiles.
Ordinarily points transfer at a 1:1 ratio (in 1,000 point increments), while through this promotion you’d get 1,150 Lifemiles for every 1,000 Amex Membership Rewards points transferred.
We see transferable points currencies frequently offer bonuses on transfers to Lifemiles, and we’ve seen such promotions from most major transferable points currencies in the past year.
Should you transfer Amex points to Lifemiles?
Avianca is in the Star Alliance, which means you can redeem Lifemiles on all Star Alliance airlines without any fuel surcharges. Really this is the core value proposition of the program, since this is a great way to book Star Alliance premium cabin seats at a huge discount. Check out my guide on how to redeem Lifemiles for ideas on how to use these miles.
With a specific use in mind, this could represent a great value, whether you’re looking at traveling first class on All Nippon Airways or Lufthansa, or are looking at traveling in business class on a countless number of airlines. Everyone has to crunch the numbers for themselves and decide whether this makes sense or not.
Let me emphasize that in some cases, Lifemiles doesn’t have access to the same award availability as Star Alliance partners, for better or worse. Sometimes Lifemiles doesn’t have access to partner awards that other programs do have access to, and other times the inverse is true.
That’s why I always recommend doing some “dummy” award searches before buying miles, so you can get a sense of how award availability lines up with your needs. 
Bottom line
Through November 30, 2025, the Amex Membership Rewards program is offering a 15% bonus on points transfers to Avianca Lifemiles. If you’re looking to redeem on Star Alliance partners, there’s definitely some value to be had here.
With the 15% bonus, you can potentially get a very reasonably priced award on Avianca or one of its Star Alliance partners. As always, the challenge is actually finding award availability.
Do you plan on taking advantage of this Amex transfer bonus to Avianca Lifemiles?
Right now, they don't have any access to anything for months in advance. It's sad.
Any use of Avianca miles unless you want unwanted frustrations in your life.
Yes you should only use Avianca if you are 100% positive you are going to take the trip and nothing will go wrong. So if it's, like, IAD-FRA on LHR next month go for it. But anything complicated, avoid