Alaska Mileage Plan has just launched an offer to earn bonus elite qualifying miles for select travel over the coming weeks. While the airline had an offer for bonus elite miles for much of 2021, this promotion isn’t nearly as generous. However, it should still prove valuable for many Mileage Plan members.
Alaska Mileage Plan offering 50% bonus elite miles
Alaska Mileage Plan is offering 50% bonus elite qualifying miles for California flights:
- There’s no registration required
- This is valid for flights between October 1 and November 10, 2022, regardless of when they were booked
- This is valid for travel to, from, and within California
- This is valid for Alaska Airlines marketed flights operated by Alaska, Horizon, and Skywest
- Mileage Plan members can earn a maximum of 10,000 bonus elite qualifying miles with this promotion
- Bonus elite qualifying miles will post the same time that standard elite qualifying miles post
- Bonus elite qualifying miles allegedly don’t count toward certain MVP Gold 75K and MVP Gold 100K benefits, such as the 50K bonus miles for reaching MVP Gold 75K status, or American Airlines international upgrade certificates for reaching MVP Gold 100K status
My thoughts on this Alaska Mileage Plan promotion
I think many of us have been curious if airlines would offer any fast track offers for elite status in 2022. After all, business travel hasn’t fully recovered, but at the same time you have so many people who have had their elite status extended, that it almost feels like there are more elite members than ever before.
In theory I get why Alaska Mileage Plan is specifically incentivizing California travel. The airline dominates the Pacific Northwest, while California is much more competitive, with a significant presence from American, Delta, Southwest, United, etc.
That being said, I find the execution of this offer to be quite strange:
- There’s a travel window of just over a month, with no advance notice of the promotion, so I wonder how much this will actually influence behavior, rather than rewarding what people were going to do anyway
- This is capped quite low, at 10,000 bonus elite qualifying miles, so I guess that’s designed to stop someone from doing major mileage running (though I’m not sure why)
- Given the cap of 10,000 bonus elite qualifying miles, it seems really cheap that the bonus elite miles won’t count toward the typical rewards you get for MVP Gold 75K and MVP Gold 100K status; when Alaska offered 50% bonus elite miles for most of 2021, those bonus miles did count toward those rewards
- You don’t have to register for the offer, which is unusual, since typically you want people to activate an offer to be sure that a promotion is on some level impacting their behavior
So yeah, this is a promotion that some people will no doubt benefit from, and which offers value. However, I feel like this won’t do all that much to incentivize incremental business, which presumably is what any airline is hoping to accomplish with a promotion.
Alaska Mileage Plan is offering 50% bonus elite qualifying miles for the coming weeks on flights to, from, and within California. It’s not surprising to see Alaska incentivize California travel, given what a competitive market it is. However, I do find the execution of this offer to be a bit strange.
To Alaska Mileage Plan loyalists, what do you make of this promotion?