I flew IAD-DEN yesterday in Business on a 777 (that originated in Europe, so international configuration)
Both my seatmate and I were extremely impressed with a FA who handled a cranky, demanding passenger ("I PAID for Business, I want service before all those upgraded coach folks.")
We asked if she had a comment card, but there were none on board (if ever?) I used the back of my boarding pass (printed at home, full page) and wrote a nice note, gave it to her and then asked if it would matter. She said she'd turn it in and it would hit her file after a few managers saw it.
I hope they do a bit more, but probably not. If UA (or any other airline) actually rewarded good service they might see some improvement in morale.
When I was first starting out in business (40 yrs ago) I was a very frequent PanAm flier. I don't remember if they had the status tiers, but I do remember getting a set of luggage tags and a coupon like the "Going extra mile" cert that 1Ks get. When I gave it to a FA once on a short hop (shuttle, I think), she acted as if I gave her a major gift. Next flight, I asked the FA why the overwhelming positive reaction. I was told that flights are assigned based on seniority, but one who gets that cert becomes the most senior FA the next month. Given the flight that I gave it out on, that FA was probably near the bottom of the seniority list.
That's a reward that costs nothing, but would surely work as an incentive.
SteveK (Techauthor, on FT)
I was a very frequent flyer (60-80K/yr) on Pan Am, Braniff, Northwest and most recently USAir, before going to Continental last year when they joined *A.. (I'd vote USAir as the airline most likely to disappear next). Good luck to UA, as I'll be UA Gold after the merger. (Don't take stock advice from me either. Same trend.)