Airline startup BermudAir has decided that it no longer wants to be an all-business class airline…
Continue reading: BermudAir Introduces Economy, Ditches All-Business Class Concept
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As much as you like to give them credit for a business model that does not involve slamming as many uncomfortable seats as possible into an airplane and treat customers less than dirt, or the ULCC business model, I wouldn't get my hopes of this airline prospering.
Agreed.
I think powered by the big resorts, as they’re doing a US West Coast mission this week.
FYRE fest 2 is going to be awesome. Get your plane tickets early before they sell out.
My bet: this was the plan all along, and initially announcing all business-class was supposed to get tongues wagging for some free viral marketing (Ben posting about this is a case in point). There's no way they could completely change their business model and roll out an economy product that fast (update website, decide pricing, secure seats, etc.).
It’s possible they started off as all business while they worked on becoming a Part 121 airline
It’s possible they started off as all business while they worked on becoming a Part 121 airline
I think a big issue is that many big companies don't allow employees to book business class for a flight that short. Maybe BermudAir could have coded the flights as economy but still charged $1,000 each way to potentially get around that (depending on the date one way economy tickets to/from Bermuda can be $1,000 anyway on the major carriers). But making some tickets cheaper will definitely increase the demand from leisure travelers (good luck getting a family of 4 to pay $8,000 for a roundtrip ticket to New York or Fort Lauderdale).