Via The Flying Critic, AirTran will start charging $10 for a second checked bag starting May 15, with some exclusions. A full press release can be found here.
Continue reading: AirTran to charge $10 for second checked bag
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It's becoming like the hotel industry. The budget hotels give you free breakfast and free internet access but the business/luxury hotels charge you more for everything.
The majors really are gouging with the $25 fee. If they all adopted a $10 fee, the public would not blink an eye. But a family of four, each with an extra bag, will definitely take notice of a $100 surcharge.
Smart move on Airtran's part. Once the word of the fees starting really getting into John Q. Public's soft matter, a "reasonable" charge will assist an LCC like Airtran. People will think twice about booking their historic rival - Delta, once they factor in all costs. I have a ton of colleagues based in ATL, who have no problem using Airtran for business travel. When time comes for a family trip, Delta may get shut out.