Wizz Air Now Lets You Book Tickets For Anonymous Passengers

This is not new. Norwegian air had this already. Although its $60 USD for the name change.

That is pretty cool. Leave it to the ULCCs to innovate in this industry.

@Lucky,
"Otherwise people could make a business of buying and selling tickets, either bu taking advantage of price increases"

Might want to fix the "bu" to by.

Allah haas finally answered our prayers. See you on a plane infidels.

Sorry, the only 'wizz' I know is what I take while aiming Pete at the urinal. Why would anybody name an airline after #1?

@Lucky. Thank you for reporting on this Hungarian airline which was created after Malev went bankrupt. They have amazingly low fares within Europe.
@JustinFlys. Here you can read about how the name was chosen: http://valasz.hu/uzlet/magyar-fapadon-9312. If the Hungarian language is not your forte, basically the article says that a London-based company, FutureBrand helped to create the name and image of the company. They wanted to create a name which indicated "youthful dynamism".

@Daniel B. - No First/Business no fly.

Do they require one passenger to be named? Is that what stops a ticket broker from coming and buying up all the inventory?

@Debit you're a bloody twat and not even funny anymore.

@Elijah - There was a time when they WERE funny!?

@ Elijah and callum, just ignore it. Trolls live for the outraged reaction.

It's not a bad plan. If you didn't have name changes at all, people would indeed set themselves up as ticket brokers in a secondary market, resulting often in higher costs to consumers and profits for people other than the airlines, which the airlines don't want. The airlines are particularly vulnerable to this because of their yield management models. The brokers would scoop up the low priced seats on a given flight, then resell them at the then current higher price, or maybe with a small discount from that. Buy up all the $300 seats, then when only fares of $400 are available to the public, resell at $379 or something and advertise it as a bargain.

If one passenger has to be named, it takes away the profit for a broker in the most likely situations. I'm not sure, though, how many people make travel plans knowing there will be two travelers for sure, but not knowing who the second will be. I can see it happening sometimes, but it must be a rather small percentage of the time.

Interesting concept but all it takes is one security breach for it to go away.

Absolutely love it! Will be sure to use them on our trip to Italy. What are their US gateway cities??

@Mitch Cumstein: no US gateway cities. The closest one is Reykjavik (Iceland). But they cover Europe very well.

Interesting plan. Doesn't it affect security though if they don't have as much time to verify your identity against the no fly list and that it's a real identity?

@adam, probably depends the jurisdiction to which they fly...Some countries have a policy of the timing of when the list of pax needs to be transmitted...But in the US people can walk up and buy a ticket, so who knows.

This is a great idea. What if you are trying to decide which girl you want to take on the trip with you?! Or if you booked with your girl and you dump her and decide to take #2?! genius!