IHG Hotels & Resorts has today launched its latest global marketing campaign, which is the companys largest single campaign investment within the last decade.
Continue reading: IHG’s New “Guest How You Guest” Ad Campaign
Share your questions, experiences, and thoughts below.
These ads have been on the nyc subway for months. Shows this blog just reposts press releases as "news."
To me, the last few months have been very exciting for IHG and I’ve had some good stays including Mr and Mrs Smith and Kimptons. I only have Platinum Ambassador but IHG does a good job of not overpromising benefits. Yes, the benefits are stark but certain hotels like the social password for Kimpton and free gift (bottle of wine) at MMS hotels do make things a bit more special. The 4th night free with their card is also a unique perk that I’ve been able to use more than once (5night stays ala Hilton and Marriott are harder to do).
I think the future for the loyalty program is making sure that hotels don’t end up gaming the system for perks like Marriott and treating member loyalty flippantly. There is already a few burners with the club lounge name changes, but I think it’s too early to tell (some of those club IC lounges ARE super packed with paying guests already).
Guest how you Guest? More like deny how you deny.
Since latest program rebranding, seems none of the owner got the memo.
Elite guest wants upgrade, denied! We are fully booked. All those suites you think is empty is your imagination.
Elite guest wants lounge access, denied! But we renamed a small corner to a lounge for you but not if you're upgraded.
Elite guest wants breakfast, denied! But here's a grab and go bag with one banana for you.
Elite guest wants late checkout, finally approved!!!! But we can only do a special exception to 1PM. The 2PM is subject to availability and isn't available.
All published benefits, denied!
We apologize for the inconveniences as we are short staff and very busy. Here is 500 points ($2.5) for your trouble.
Now that's how GMs guest their guests.
To stop owners from gaming the system, perks must be explicitly written out and accountability for short falls.
Guarantee 1..... 2..... 3.....
Definition of 1. (a)... (b)...
If hotel cannot provide 1..... you will get XXX.
Subject to availability 1..... 2..... 3.....
Criteria of unavailable for 1. (a)... (b)...
If doesn't meet criteria for unavailable, you will receive said benefit or you will get XXX.
But why would the reward programs want to do that anyway. Not good for their business selling franchises.
Agree with Lucky, for once. These ads look extremely staged and completely unnatural. The awkward poses. Bright clothes. Faux happiness, etc. etc. I'm getting strong Emirates vibes here (just google: 'emirates business class ad') if you recall their pictorial business class ads from about 10(?) years ago. I can't relate to this. Except in a negative way, specifically those football bros also make me want to decamp to basically anywhere except an IHG hotel. And that's just the fluff, look underneath as Eskimo points out...and there's no substance either.
What does that line even mean?
If something doesn't make sense, it doesn't appeal or entice.
English too difficult to understand?
¿Hablas Español?
Parlez-vous Français?
क्या आप हिंदी जानती हूँ?
你会说中文吗?
This might be the worst take in this comment thread. As you are told when you sign up for ANY rewards program, these benefits are, as you even stated in your comment, are based on availability.
Elite guest wants upgrade-yeah we're completely sold out. What makes you think you deserve a **free** upgrade, versus the person paying the full $300 for that specific room type?
Grab and go breakfasts are based on COVID protocols. As of now, most if not all hotels have moved away from that. That must suck you had one bad experience.
You're the one complaining about only getting a late checkout until 1pm, yet you would be the same guest who would complain that you cannot check in early at 1pm. Make it make sense.