An existing hotel in the United Kingdom will be significantly expanded and then rebranded as a Hyatt…
Continue reading: Hyatt’s New SCHLOSS Roxburghe Hotel In Scotland
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As I posted elsewhere, the addition to the existing, gorgeous looking place looks terrible. They'd have to have got permission for the new build; it has to be in keeping with the existing place etc. So, no idea how something that ugly passed.
It would be nice if Hyatt upped their efforts to sign new hotels worth staying at (read: not Hyatt House or Hyatt Place) that aren't 5000 miles outside of the nearest cities.
This is a nice addition. There are a lot of 4-star and 5-star hotels in the category the British call "country house hotels" that are independent and could easily join the soft brands like Autograph Collection, Curio, Tribute Portfolio, Luxury Collection, etc. I almost always stay at the independent country house hotels when I find myself in Britain outside a major city like London. They are almost always better than the chain options like a Marriott, Holiday Inn, Mercure or Premier Inn.
In the United States, there is virtually no growth in full-service, non-resort hotels across all brands. The owners and developers can make as much or more money (with significantly lower costs!) by opening a Hyatt Place, Hyatt House, Courtyard or Fairfield than they can with a full-service brand. Plus, Hyatt mostly manages its full-service brands. For an owner, Hyatt management is more expensive than hiring Aimbridge.
Agree that the new wing is exceedingly ugly. They would have been better off building a separate building a little bit set back from the historic manor. I stayed somewhere similar in Ireland a few months ago, although not quite as egregious as this, and while the stay ended up being lovely I couldn't help but wonder why they didn't just opt to build a separate building 50m away or something instead of attach a "modern" glass atrium with a new wing.
There’s a story and possibly some intrigue here. The property is owned by a German asset manager (12.18) that specializes in hospitality. SCHLOSS (I know it’s strange but that’s the branding) is/was its castle motif brand (being German). And 7Pines (no space) is/was it’s resort brand. In 2020 they announced a partnership with Kempinski (makes sense German/German) - a partnership that was “mutually dissolved” 1-1/2 years later. Now they are apparently partnering (at least with this property) with Hyatt.
I'm pretty sure Lucky also speaks German. The word itself is beside the issue. The issue is why is it in capital letters??
Because it has been proven that putting your brand name in CAPS increases revenue by 12.6% and reduces redemption availability by 21.3%, so it is a win-win for the property.
Well actually Castle means Burg in German. And means quite a different type of building structure (castle is very much a highly fortified structure). Schloss is rather a Palace or in French Palais.