An existing hotel in the United Kingdom will be significantly expanded and then rebranded as a Hyatt…
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Basics of SCHLOSS Roxburghe Hotel, Destination by Hyatt
SCHLOSS Roxburghe Hotel & Golf Course in Scotland will be joining Hyatt’s portfolio, as a Destination by Hyatt property (I’m not sure why “SCHLOSS” is in all caps, since that’s not an acronym, but that’s besides the point).
Destination by Hyatt is Hyatt’s collection of independent luxury and upscale properties, and this will be the first property of the brand in the United Kingdom. We don’t know when exactly the property will be bookable through Hyatt channels, though.
The resort is a one hour drive from the airports in both Edinburgh and Newcastle. The property has a history dating back to the 12th century, and was formerly owned by the Duke of Roxburghe. When the property joins Hyatt, it will feature two restaurants, three bars, and two lounges. There will also be a 6,458 square foot spa facility with two saunas and an outdoor infinity pool.
While this is an existing property, it will be undergoing a significant expansion and renovation as it joins Hyatt:
- The property will initially be getting 58 additional rooms and suites and 12 cottages, which will be completed by late 2022
- The property will then get an additional 49 cottages, which will successively open through 2024
When all is said and done, the property will have accommodations across three areas — the Main Historic House will have 20 rooms and suites, the Estate House will have 58 rooms and suites, and then 61 cottages will overlook the estate’s gardens. Each cottage will feature personal kitchens, living areas, and patios.
Here’s how the hotel’s design and amenities are described:
Evoking traditional Scottish hospitality, guests will find fire-lit lounges and bars decorated with the Duke of Roxburghe’s original tartan, contrasted with contemporary finishes such as stone and wood textures and natural color palettes.
Poised to become the number one destination for country sport enthusiasts, the estate will immerse guests in the staggering natural beauty of the surrounding Scottish Borders through a wide range of sporting pursuits and activities. From bracing walks in the region’s remote wilderness, archery, tomahawk throwing and clay-pigeon shooting, to angling in the River Teviot, and of course, golfing the property’s Championship-grade golf course, guests will be invited to experience Scotland’s world-class country sport tradition with picturesque landscapes as their backdrop.
I’ll keep this hotel on my radar
It’s always exciting when properties with some character join the major hotel groups, as you can enjoy a non-cookie cutter experience while still taking advantage of elite perks, and earning and redeeming points. I’ve been wanting to return to Scotland for quite some time, so would love to check out this property when I do.
It’s pretty remarkable how much this property is growing, by the way, for better or worse. The hotel used to have just 20 guest rooms, while it’s now getting an additional 58 rooms plus 61 cottages. So the property will go from 20 accommodations to 139 accommodations. Hopefully all facilities are expanded proportionally, so that this place doesn’t become a zoo and lose its charm.
We still don’t know when exactly this hotel will join Hyatt, so it remains to be seen what pricing (in both cash and points) will be like. In the meantime, you can find the hotel’s non-Hyatt website here.
Bottom line
SCHLOSS Roxburghe Hotel & Golf Course in Scotland will be significantly expanding, and will be rebranding as a Destination by Hyatt property. This looks like a pretty charming country getaway that’s still fairly easy to get to, so I’m excited to hopefully check out this property some day.
What do you make of this addition to Hyatt’s portfolio?
Well actually Castle means Burg in German. And means quite a different type of building structure (castle is very much a highly fortified structure). Schloss is rather a Palace or in French Palais.
SCHLOSS means castle, I speak German.
I'm pretty sure Lucky also speaks German. The word itself is beside the issue. The issue is why is it in capital letters??
Because it has been proven that putting your brand name in CAPS increases revenue by 12.6% and reduces redemption availability by 21.3%, so it is a win-win for the property.
There’s a story and possibly some intrigue here. The property is owned by a German asset manager (12.18) that specializes in hospitality. SCHLOSS (I know it’s strange but that’s the branding) is/was its castle motif brand (being German). And 7Pines (no space) is/was it’s resort brand. In 2020 they announced a partnership with Kempinski (makes sense German/German) - a partnership that was “mutually dissolved” 1-1/2 years later. Now they are apparently partnering (at least with...
There’s a story and possibly some intrigue here. The property is owned by a German asset manager (12.18) that specializes in hospitality. SCHLOSS (I know it’s strange but that’s the branding) is/was its castle motif brand (being German). And 7Pines (no space) is/was it’s resort brand. In 2020 they announced a partnership with Kempinski (makes sense German/German) - a partnership that was “mutually dissolved” 1-1/2 years later. Now they are apparently partnering (at least with this property) with Hyatt.
@ FlyLots -- Thanks for the backstory, that is indeed interesting.
This is a nice addition. There are a lot of 4-star and 5-star hotels in the category the British call "country house hotels" that are independent and could easily join the soft brands like Autograph Collection, Curio, Tribute Portfolio, Luxury Collection, etc. I almost always stay at the independent country house hotels when I find myself in Britain outside a major city like London. They are almost always better than the chain options like a...
This is a nice addition. There are a lot of 4-star and 5-star hotels in the category the British call "country house hotels" that are independent and could easily join the soft brands like Autograph Collection, Curio, Tribute Portfolio, Luxury Collection, etc. I almost always stay at the independent country house hotels when I find myself in Britain outside a major city like London. They are almost always better than the chain options like a Marriott, Holiday Inn, Mercure or Premier Inn.
It would be nice if Hyatt upped their efforts to sign new hotels worth staying at (read: not Hyatt House or Hyatt Place) that aren't 5000 miles outside of the nearest cities.
In the United States, there is virtually no growth in full-service, non-resort hotels across all brands. The owners and developers can make as much or more money (with significantly lower costs!) by opening a Hyatt Place, Hyatt House, Courtyard or Fairfield than they can with a full-service brand. Plus, Hyatt mostly manages its full-service brands. For an owner, Hyatt management is more expensive than hiring Aimbridge.
As I posted elsewhere, the addition to the existing, gorgeous looking place looks terrible. They'd have to have got permission for the new build; it has to be in keeping with the existing place etc. So, no idea how something that ugly passed.
Agree that the new wing is exceedingly ugly. They would have been better off building a separate building a little bit set back from the historic manor. I stayed somewhere similar in Ireland a few months ago, although not quite as egregious as this, and while the stay ended up being lovely I couldn't help but wonder why they didn't just opt to build a separate building 50m away or something instead of attach a "modern" glass atrium with a new wing.