Hyatt Displaying Rates Inclusive Of Resort Fees
The hotel industry has a real problem when it comes to pricing transparency. While airlines have to display all-in pricing throughout the booking process, that hasnt historically been the case with hotels. Many hotels have gotten in the bad habit of drip pricing, whereby the rate seems low when you start the booking process, only…
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So, as a globalist, this does not accurately display my price, correct? Since resort fees are waived … or does it not show because I am logged in and it knows I am globalist?
@ Christine -- That's a great point, let me add that to the post. Indeed, Globalists wouldn't have to pay those fees, but they'll still show, even when logged in.
If they cared about consumers, this change wouldn't be just limited to properties in the Americas.
As usual, this is just an attempt at fighting off pending regulation by doing the absolute bare minimum.
I'd give them some credit. They didn't have to do this now, and there's really no guarantee they'd ever have to. The "absolute bare minimum" would be to do nothing until actually required by law. And even that is better than actively opposing regulation through lobbying or legal challenges, which many companies do in the face of attempts at significant new regulation.
I'd be surprised if they weren't actively lobbying against it (transparent pricing) behind the scenes. I'll admit it's probably not the "absolute bare minimum" though, Hilton and the rest of the gang are doing that atm.
I just wish the app was smart enough to recognize Globalist status and adjust the price accordingly. They actually are advertising too high of a price in certain circumstances. I talked to their support team and apparently they've been getting this feedback often.
The only Americas properties will create even more confusion when people move back and forth between US and non-US properties and don't know what to consistently expect. Either do it for all properties or none.
Marriott lets you decide. You can toggle between the inclusive and exclusive.
Isn't that because rest of the world already had all-in pricing (the actual all-in pricing, including taxes, not the parody Hyatt is introducing in the US) for decades? At least in Europe you can't advertise one price and charge another.
Has Hilton followed Hyatt and Marriott by including resort fees in the rate ? Many limited service hotels like Hilton Garden Inns now charge for self parking because they can not charge resort fees, such a rip off.
I feel like Hyatt should own resort fees and just build them into the room rate (and base point earnings) if they're going to go this far.
Or make it an 'optional tip to the hotel owner' and see how many people think that's a good idea. 😛
I am trying to book with a Hyatt properties and it looks like, even though resort fees are included, all the other taxes and fees are not, like Lucky mentioned. In comparison, Marriott (haven't checked IHG or Hilton) includes resort fees AND all other fees and taxes so what you're seeing is actually what you'll be paying. When I get to the check out page of Hyatt I got an unpleasant surprise that the actual total room rate is $47 more than the quoted room rate (advertised room rate inclusive of resort fee $300, check out page showing $347.53). I think this will mislead a lot of consumers who is booking based on room rates and not specific brands.
For example, if they are trying to book something with Hyatt because they see the advertised rates of:
$300 (Hyatt, include report fee), vs.
$330 (Marriott, include resort fee and taxes
and Hyatt end up being at
$347 (rate, resort fee, taxes).
Isn't the whole point of advertised room rate to be inclusive of everything so that consumers can compare apple to apple? If Hyatt is putting in resort fee and taking out taxes, then the whole point of including the resort fee in my opinion is moot. End result is that you're still being hit with more than what is advertised and you're still unable to compare actual final rate across different brands.
