LivSmart Studios By Hilton, New Apartment-Style Extended Stay Brand
In the spring of 2023, Hilton Honors announced the details of a new apartment-style extended stay brand (which seems to be all the rage for hotel groups nowadays). Well, Hilton has finally gotten around to naming the brand, and it’ll be known as LivSmart Studios by Hilton. Let’s go over the details of Hilton’s 22nd…
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Okay, 3H
Hypocrite
Hysterical
Hollow
A great fit for a hotel in America.
Or was it
Hookers
Herpes
Hedonist
Still a great fit for an extended stay.
In the wake of the Dobbs decision and developments in the American South that outlaw abortion, these H3 properties might be a useful complement to women’s health centers in northern states, especially if there may be a wait to see a provider.
It's a great relief that they’ll feature a “deliberate design.”
One can only hope that the ambience is subtle, yet yielding.
Marketingspeak makes my head explode.
My had explodes when I realise there are people out there who actually buy that crap.
What are these names - they get weirder the cheaper the brand gets.
Next up it's going to be "District 9 by Hilton."
At the same time, I wish we’d see Hilton focus on creating a more robust portfolio of lifestyle brands, since it’s an area where Hilton could do better, in my opinion.
As a hospitality company that already has a huge footprint, Hilton is in no hurry to get anywhere fast. Therefore, they have the luxury to grow their brands and portfolio of hotels "organically", i.e., one brand at a time, from within and from scratch. That is in contrast to Hyatt, which has staked its growth on "mergers and acquisitions."
It will be interesting to check the result of this ongoing “experiment” (i.e., organic growth vs. M&A) in a few years . I bet Hilton retains control of their company while Hyatt dilutes theirs…
Right, a hotel chain for traveling nurses with minimal staffing (if any at nights), hackable electronic keys and a communal fire pit.
Because there will be tons of NEWLY generated Diamond members at this average stay duration.
Am I missing something here? I thought this was the whole point of Home2 Suites? They don’t seem very different. Why does Hilton feel the need to start yet another low tier brand??
There will be some, but not a ton.
Anyone that has to spend half their time on the road, is deserving of top elite status, even when minted through "District 9 by Hilton" (Thanks Andrew for the new branding - couldn't help myself) 🙂 🙂
While these look nice, not sure how they differ from the many other options out there or from Hyatts : hyatt place....BUT, if they included an oven in their FULL kitchen, THAT would be a game changed and I would happily switch in an instant!
"A lifestyle brand catering to the needs of today's active budget-conscious traveler seeking communal experiences in a chill vibe."
-CrackHouse by Marriott
No, you are not. There is Home2 Suites, now H3 (Home3) is in the works... same concept, new version.
My head explodes when I realize there are people out there who generate million dollar salaries thinking up that crap!
So I actually travel for a week at a time for work, and I actually stay in places like this, like Marriott's Residence Inn. So I guess I'm close to their target market (although I'd slit my wrists if I had to stick around some of these places for 20-30 days at a time...)
Here's the only thing I want in an extended stay place that's different from a hotel: a full kitchen. A full fridge (i.e. with a freezer) is a must. A range is good. An oven is optional plus. Most of these places are not NYC, with an endless array of restaurants and exciting places to explore. And besides, if you're going regularly to the same places, then after a while you're sick of the local restaurants and would rather just get some stuff at the grocery store and whip up some meals for yourself.
But aside from the kitchen, I'm looking for the same things as a regular hotel: a nice room with a good bed, fast wifi, and a decent workspace / desk to get some work done in the off hours. The rest is fluff (some nice indoor and outdoor spaces to go when you get sick of your room is great, but a fire pit is hardly a make-or-break amenity). And oftentimes I've stayed at regular hotels for 7-10 days because the extended stay places were so expensive, I could literally get UberEats delivery from luxury restaurants for lunch and dinner every day, and still come out ahead, and with a nicer room to boot.
The rest of this stuff (laundry, gyms, breakfast) is often found in regular hotels too so doesn't really make much of a difference.
If the reduced service, reduced lobby, reduced everything leads to a reduced price, then I'm fine with it. But if the price is $50-100 more than a comparable quality hotel, then the savings in making your own meals is not worth it and I'll just stay at a regular hotel.
Inquiring about potential development opportunities for this brand in Miami. We have a plot of land near Miami International Airport. Looking for any contacts for further information.
It looks awful. But why do all of the new hilton brands have such bad names?
Extended stay hotels are really nice for traveling families, fwiw. The kitchenettes allow families to cut down on eating out costs and the added space is highly valuable. Laundry facilities are also key for families to cut down on the volume of gear needed. I really like these types of hotels for traveling but the main downside is that they're generally way outside of city centers; presumably the economics are a challenge in downtown areas.
In my experience, if a product has the word "smart" in its name, they are targeting customers who are anything but.
I'm so excited I can see the laundry area from the front desk! (What an odd thing to market)
Why would you create an extended stay property and not have sofas in the studios? This is such a poor use of space. You put the kitchen on the other wall. Bathroom door opens opposite the kitchen. Then you have that extra wall where bathroom door is so you can put bed there and then a sofa where bed is. Who wants to stay 20+ nights in a room with no sofa?
Yes, direct sight from the front desk to anywhere I move in the hotel is exactly what I want because nothing feels better than being stared at by Rose when I do my laundry.
Also, if Hilton management paid even a cent to the person who wrote that product description, they desperately need to be introduced to ChatGPT.
I don't want to stay somewhere for 20 days that doesn't have a sofa to stretch out on. If I sitting all day, I don't wnat my only options to be a chair again or the bed with no back support.
I want a sofa. My 2 bedroom Hyatt Place was a regular apartment with sofa + decent chairs.
We like the idea of the extended stay brand, its a great concept for an extended stay, which often have.
Except for a major flaw.
We tried a few times at different brands within the USA.
The problem is the residents being unchecked.
1. Prostitution
2. Drugs dens, distribution
3. Groups hanging out in the room.
We did not feel safe enough staying. Apparently management turned a blind eye, or was in on it.
Therefore we have avoided them completely.
Unless Corporate has another idea to keep these extended places safe, we would not stay there.
And it was across the states, not any one city in particular, small towns as well.
I've stayed at many extended stay hotels over the years in many places. Never run into this. Lots of construction contractors and utility workers though. Maybe you're confusing them with prostitutes and drug dealers.
I am a hotelier with Hilton Ihg brands
You all need to understand that this is just one brand competing with another and the cycle continues. There is no need to build and develop more brands within the same franchise. What happens is when all the brands are taken up the franchise comes up with new schemes to incorporate and develop new brands with new names in the same exact markets, that the other brands that they own already are. you can’t put Hampton Inn next to each they came out with the Hilton Garden Inn, which is no different except you have to pay for breakfast. You can’t put a Homewood suites next to another Homewood suites so they started Home2 suites
so now all those markets have been taken and diluted even more let’s come up with a third brand that does the same exact thing make it look a little different with different color tones and called something different and now we can put three of the same properties doing the exact same thing in the same exact market
Who is the winner at the end of the day? The stockholders and the board of these franchise companies. New brands means diluted revenues at the existing ones and more rooms. More properties shows growth, therefore higher share price.
It’s a scam
