Etihad (Sort Of) Ho...
 

Etihad (Sort Of) Honoring First Class Mistake Fare

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(@lucky)
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[#1948]

Just under two weeks ago Etihad published a pretty awesome fare of ~$1,450 roundtrip in first class between Colombo and Dallas. Historically these types of fares often weren't honored, though the Department of Transportation did issue a ruling a while back protecting consumers from post-purchase price increases. Ultimately it's up to the airlines as to…

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27 Replies
 Amol
(@amol)
Joined: 5 years ago

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Posts: 0

Someone posted a screenshot of their notated ticket which specifically says no chauffeur or lounge access. I'm guessing front line reps have been advised to check those.


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(@craiginnc)
Joined: 5 years ago

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Posts: 0

I was going to say how would they know? Once you board, most flight crew don't recheck tickets and usually they only cursory check the ticket at entry just to confirm your seat and class. I would be surprised if they actually had a clipboard of people they need to 'screw' to undo their mistake. Like the soup nazi from Seinfeld "No champagne for you!"


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(@Jeff R)
Joined: 13 years ago

Posts: 99

It seems to me that when you buy a ticket, you buy a specific package of fare rules. Did those fare rules say that this fare was non-changeable?


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(@nathan)
Joined: 13 years ago

Posts: 112

Etihad would have come out looking better and smelling better, had they send you a simple letter saying they recognize the fare error, they will honor the fare and look forward to welcoming you on board.


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 Carl
(@Carl)
Joined: 16 years ago

Posts: 338

While i find some in this community to be a bit childish at times expecting something for nothing, Etihad is being a big baby. They are the ones who screwed up, just fix the problem and deal with it.

Based on some of the reviews, they never really seemed all that impressive anyway, i would not go out of my way to travel with them.


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Admin
(@lucky)
Joined: 13 years ago

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Posts: 39789

@ Jeff R -- Well in general if you change a ticket before departure it would reprice either way, so there wouldn't have been an easy way to change it anyway. But agree, changing fare rules is ridiculous as well...


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(@franz)
Joined: 13 years ago

Posts: 3

so they are not going to serve food or drinks on their flights, because from the text i only see that you won't have lounge and chauffer that's it.


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(@lucky)
Joined: 13 years ago

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Posts: 39789

@ franz -- The food and drink part was a joke on my part. Just a logical extension of the exclusions they've already added. 😉


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(@HansGolden)
Joined: 16 years ago

Posts: 97

Stupidly bad PR and pettily are things that cost them next to nothing. Plus, violates DOT rules. They sold me full fare F which is advertised as including those things. Anything other than as-advertised is post-purchase price increase. DOT will bring them around. Stupid PR because FTers are trip reporters and could give tons of free advertising. You don't WANT FTers to experience neutered product. Also petty because we paid MORE than they get paid for award tickets.


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(@hobo13)
Joined: 18 years ago

Posts: 181

It's a MidEast airline. They may well detain you and throw you in jail for 'hacking' their website to purchase the fare. What would stop them?

I'm joking. Sort of. Maybe.


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(@Jonathan)
Joined: 13 years ago

Posts: 11

@HansGolden - What EY gets paid for award seats is irrelevant. Those are seats the airline doesn't expect to fill with revenue passengers. The seats you booked are ones the airline did expect to fill.

Also, your comment about FTers being trip reporters and giving tons of free advertising is so hilariously insane that it's beyond comprehension that you actually believe it.


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(@HansGolden)
Joined: 16 years ago

Posts: 97

One only needs to perform the universal, world-wide, reflexive method of product comparison to see truth of my comment about trip reports: type "{airline} first class" into Google.


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(@Voice of reason)
Joined: 15 years ago

Posts: 28

You people should try working for a living sometime, rather than always looking for loopholes and mistakes to exploit and whining like a 2 year old when you don't get your way.


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(@worldtraveller73)
Joined: 14 years ago

Posts: 60

I dunno. Some of the more popular FT Trip Report blogs have over 20,000 viewing hits on them. That's pretty good free favourable, or not favourable advertising on the part of the carrier.

I only say this as a result of knowing that the traditional click through rate on internet banner advertisement is very very low. Less than 1 out of 100 shown in some instances.


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(@Kevin)
Joined: 13 years ago

Posts: 2

Please stop posting memes. I'm trying to help here because they are just quite embarrassing and really not good. Highly doubt they attract any readers but they definitely repel readers.


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Diamond
(@ivany)
Joined: 5 years ago

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Posts: 0

Wow! Etihad would've been so much better off just honoring the fare completely. If, as others have said, DOT rules call for honoring entirety of fare rules, FTers are just the type of a crowd that would complain to DOT en masse and make things even worse for Etihad.

P.S. I can kind of understand the no-changing dates thing (although, it depends on exact fare rules). But withholding other things is not smart.


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(@HansGolden)
Joined: 16 years ago

Posts: 97

I, for one, have a job and it has nothing to do with loopholes. 😉


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 Or N
(@Or N)
Joined: 13 years ago

Posts: 6

as usual with this airline, they change the rules and break their own rules and wont commit to a word. as was with their status match, as with this, and numerous other times.
i sure as hell wont be spending my dime there.


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(@eminere)
Joined: 13 years ago

Posts: 481

I'd be grateful. They could've just automatically cancelled the booking entirely.


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(@wonkachocolat)
Joined: 5 years ago

Member
Posts: 0

I agree with your last paragraph regarding ill will.

Etihad should man up and accept the mistake they made. They published the fare, not the consumer.

From an accounting perspective. How many tickets would they have sold at this price? I think if they sold 50 or even 100 tickets at this mistaken fare, it would be a lot. The first class cabin is never full... so what marginal expense do they have for each extra 1st class passenger?

The lounge? No extra cost as they won't notice the extra food consumed.
The limo service? Yes this will be an extra expense but relatively small compared to the good will it creates.
The food onboard? I can't imagine the food would break the bank. Only really the Champagne consumption could increase their costs.
Fuel expense? Marginal for the extra weight of an extra passenger and its luggage.
FF Mileage? Yes this would be an extra.

So in my opinion, by honouring the mistaken fare (in full), they'd create a lot of goodwill and might even introduce people to 1st class who might purchase it at a later stage (like a loss leader concept). And they would have very low extra expenses. Only the limo service, Champagne and mileage accrued.

The ill will created by not honouring a valid contract... is much much more costly.

And the extra charges for all of the mistaken tickets would maybe not even cost them USD 100k. If your post of the issue lost them 8 first class tickets, that's already lost revenue of USD 100k.

Any business should honour deals especially when its their own fault.


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 John
(@John)
Joined: 14 years ago

Posts: 224

I think Lucky is technically correct. The fare rules govern the terms and conditions of carriage, and if EY isn't following the fare rules, they're not technically honoring the fare. That said, I doubt DOT would be too fired up about this, since EY is providing the transportation purchased by the customer. Whether this generates bad publicity for Etihad remains to be seen, in my opinion. No one buying full fare first class tickets is going to care whether EY honors this mistake fare, and in fact that target customer is more likely to wish EY would not honor the fare and have fewer people in the first cabin. That said, tagging a customer's record with "no lounge access" seems like code for "we don't value this customer's business", and that will be seen at minimum by everyone handling the customer on the ground and perhaps by the FA's. Who knows how that might translate into the overall service the "second class, First Class" customer receives. That could turn into a bunch of "Etihad Diamond First Class - Never Again" stories on the web. People buying full fare first class tickets will read those, and will only care that a first class passenger is treated badly on EY not whether there was a mistake fare involved. It doesn't seem worth it for the few bucks Etihad saves on the lounge visit.


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(@Dimitri)
Joined: 13 years ago

Posts: 15

@voice of reason - you are usually voice of nothing, start thinking before posting.


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Gold
(@brian-l)
Joined: 5 years ago

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Posts: 0

@John - I think you're spot on when you say that EY's target market would want them to NOT honor the mistake fare. The money EY gets from their target market will, in the long run, dwarf any money they will get from the FF community, and similarly, will likely dwarf any potential fines from DOT.


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(@Gramps)
Joined: 13 years ago

Posts: 2

Do you really think that Etihad cares about free promotional advertising to or good will from the group of people that frequent FT, MP or these boardingarea blogs?

Let's face it. We are the ones from whom they make very little profit, if any, and are probably a nuisance for maximizing price mistakes and fare rules/loopholes (e.g. fuel dumps).

Anyone stating that Etihad needs to fully honor all aspects of the F experience because of "ill will" or "unfavorable advertising" is being delusional. If you were an airline, would you want to court the FT community for F class revenue seats?


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(@HansGolden)
Joined: 16 years ago

Posts: 97

Gramps, two things:
#1. Google
#2. FT is not homogeneous


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 Kris
(@Kris)
Joined: 16 years ago

Posts: 194

I find it comical that many of you think that this will actually hurt Etihad in the long run. The valuable customers couldn't care less what Etihad does with the tickets, they care about the product. If you are jumping on these $1,500 fares that require positioning flights, you are not Etihad's target market and are unlikely to ever fly them as a full revenue first class customer. They could serve no food and drink to mistake fares and they would lose about 0 full revenue F customers.


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(@HansGolden)
Joined: 16 years ago

Posts: 97

Two more things:
#3. Integrity and delivering what you promise and sold is universal across customers. Screw someone else, you'll screw me too if you can.
#4. Some of the wealthiest people are people that love deals the most; how else do you think they got wealthy? I'm a gamer, but I am quite profitable to the travel companies as well. Gary is in the same situation.


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