Etihad (Sort Of) Honoring First Class Mistake Fare

Just under two weeks ago Etihad published a pretty awesome fare of ~$1,450 roundtrip in first class between Colombo and Dallas. Historically these types of fares often weren’t honored, though the Department of Transportation did issue a ruling a while back protecting consumers from post-purchase price increases. Ultimately it’s up to the airlines as to whether or not they want to follow those rules, though they’re subject to huge fines if they choose not to.

As a result we’ve seen airlines almost always honoring mistake fares as of late. We hadn’t really heard anything from Etihad on these fares for a while, though it appears as if some people have written correspondence from Etihad now regarding these tickets.

James84 on FlyerTalk posted the following correspondence he received from Etihad:

Dear Mr _____,

We are writing to address your booking for travel from Colombo to Dallas in Diamond First Class and Pearl Business Class under booking reference XXXXXX.

We note that the fare you have paid was not the applicable fare for the class of travel indicated and is even lower than the applicable economy fare for that routing; however, will honor the ticket as booked. Please note, though, that we will not permit any changes to this booking of any kind unless the fare difference between the fare we received and the correct applicable fare is paid. These flights are not eligible for bonus miles, and are not accompanied by chauffeur service or for lounge access.

You will be permitted to cancel the ticket will a full refund.

If you require any further information about the booking, your travel or cancellation of the trip, please contact our call centres on the below numbers:

Colombo – 00 971 2 599 0000
USA – 1888 838 4423 or 00 971 2 599 0000
Canada – 1 866 948 1081 or 00 971 2 599 0000

Should you require any further details you can also contact us at [email protected].

Sincerely,

___________
On behalf Etihad Airways

So I actually find this really interesting. I mean, technically I think Etihad is honoring the fare. At least they’re honoring the contract of carriage to the extent that they agree to transport you between point A and point B.

But are they really honoring the fare? I mean, if an airline publishes certain benefits for flying in a certain class of service and Etihad refuses to honor them, are they really honoring the ticket? For that matter, how are they going to control lounge access? Both award and revenue fares qualify for lounge access, so how will they single out those people on mistake fares?

Or maybe they’re just blowing steam and trying to threaten people so that they’ll voluntarily choose to refund their tickets? And what’s next, not serving those that booked the mistake fare food or drink on the flight?

Willy-Wonka-Etihad

But I do think this is really bad business. When you have a mistake fare and choose to honor it, you might as well make the best of it and generate as much goodwill as possible. Honoring the ticket while taking away the benefits of flying in first class kind of seems like it would generate a lot of ill will.

What do you guys think? Should people just be grateful that Etihad is honoring the fare? Do you feel like not offering miles or honoring chauffeur service and lounge access will generate ill will towards them?

(Tip of the hat to Gary)

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HansGolden Guest

Two more things: #3. Integrity and delivering what you promise and sold is universal across customers. Screw someone else, you'll screw me too if you can. #4. Some of the wealthiest people are people that love deals the most; how else do you think they got wealthy? I'm a gamer, but I am quite profitable to the travel companies as well. Gary is in the same situation.

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Kris Guest

I find it comical that many of you think that this will actually hurt Etihad in the long run. The valuable customers couldn't care less what Etihad does with the tickets, they care about the product. If you are jumping on these $1,500 fares that require positioning flights, you are not Etihad's target market and are unlikely to ever fly them as a full revenue first class customer. They could serve no food and drink to mistake fares and they would lose about 0 full revenue F customers.

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HansGolden Guest

Gramps, two things: #1. Google #2. FT is not homogeneous

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Gramps Guest

Do you really think that Etihad cares about free promotional advertising to or good will from the group of people that frequent FT, MP or these boardingarea blogs? Let's face it. We are the ones from whom they make very little profit, if any, and are probably a nuisance for maximizing price mistakes and fare rules/loopholes (e.g. fuel dumps). Anyone stating that Etihad needs to fully honor all aspects of the F experience because of "ill will" or "unfavorable advertising" is being delusional. If you were an airline, would you want to court the FT community for F class revenue seats?

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Brian L. Gold

@John - I think you're spot on when you say that EY's target market would want them to NOT honor the mistake fare. The money EY gets from their target market will, in the long run, dwarf any money they will get from the FF community, and similarly, will likely dwarf any potential fines from DOT.

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