Italian airline Alitalialaunched a new global brand campaign yesterday,with the aim of highlighting theItalian-ness of the airline,while positioning itself as a luxury carrier. This is a continuation of the partnership with Etihad, which has led to significant investment in various aspects of the airline, and a general re-branding.
Continue reading: Alitalia’s New Look Is Chic, Stylish, And So Italian
Share your questions, experiences, and thoughts below.
Colourful stockings! Red and green?! And hats that look like piped cream frosting.. Amusing! 🙂
Lovely ad. I wish the actual experience on board was as serene and enjoyable though... regardless... the only ad I would need to make me want to fly Alitalia would be these two babies parked in front of whatever aircraft they wish... swoon... 
Haha...the new commercial is similar to those they used to play on Rai Uno during the late 90s when my family and I lived in Malta!
I can't help but wonder how long it'll be before Alitalia leaves Skyteam, especially given Delta's hatred of Etihad/Emirates/Qatar...
I like the red uniform pieces.
Ditto the green uniform pieces.
But the red and the green uniform pieces worn together make the female flight attendants look like sexy Santa's elves.
Placing a model aircraft with the sharp wing pointed at a sleeping child's face and eyes is a little dangerous, non?
Well… All I can say is I would hate to be an Italian who is a person of color. As usual zero representation
Tiffany as an Italian I'm so glad that you're following the Alitalia revamping...personally I don't believe too much in a bright future for "our" airline but when I see these videos and the general re-branding that is trying to follow the Etihad-partnership I'm attracted in a positive thinking mood........so, let's try to improve the image of the brand, really hope that the new "Casa Alitalia" will be as good as it seems to be in the architecture mind.
This means nothing if the ground game doesn't improve. A few years ago we flew Alitalia to and from Italy using our Delta miles as my husband had the highest Delta status at the time. When we checked in at FCO on the way home we used the elite check-in line (and there was no one else in line) and they literally screamed at him "This line is for elites only!!!!" He explained that he was elite and they screamed again "Where's your elite card, show us now!!" Well, no one carries their elite cards on them so he had to get it from the Delta app, which takes a minute or so to load, and they screamed at him the entire time to produce his elite card, which he finally did. We were both floored because why in the world would you act like that to any customer, let alone someone who is very likely your elite customers? It was all downhill from there.
Kind of ad that reminds me of flying as a child in the 80ies. And glad they use older people and not only super models in the ad and people actually having fun on a plane, a good counterpoint to the "if you lift a finger I'll call you a terrorist" attitude prevalent among many crews nowadays.
Does anyone know the singer/song? Shazam won't find it.
@ Falco Peregrinus --
The song is Volare, performed in this case by Malika Ayane (she's in one of the "Made Of" videos). Many other artists have covered it though: https://en.wikipedia.org/wiki/Volare_(song)
They are fantastic - I agree with you. You have to understand Italy to appreciate them.
Really a fun and retro look but on their website you still can't choose a seat when you purchase your ticket..... a giant
pain
A beautiful tribute to luxury air flight in the 60s, harkens back to a time when people actually dressed for flights, wonderful meals were served with silverware on china, flight crews looked dapper and distinctive, and the pace was more civil....Complimenti Alitalia! Well done!