As I see it, there are several big trends among the ”big three” US carriers that I think will be interesting to watch over the coming months and years. [...]
This discussion thread is connected to our post: How Costly Will Delta’s Asia Growth Be? United Executive Taunts Delta, And The Numbers Aren’t Pretty.
"They’re unable to fill up their airplanes" didn't United run a 67.2% on LAXHKG in 2025? I think they need to worry about their own problems instead of constantly trying to be Delta.
It’s just going to be a matter of time when United criticizes delta for not flying to Asia out of JFK. It would be something like “delta doesn’t even fly to Asia out of New York while we do and even meager 3rd place American does.” Can already imagine Scott Kirby predicting that delta would lose money on JFK-DXB if it decides to start service on that route a few years from now.
DL gonna get smoked across the Pacific. Of course one dogmatic failed “analyst” will soon show up saying he knows better than the UA execs with all their data and industry visibility.
first, a few factual corrections.
DL has never and still does not have the majority of its TPAC capacity to ICN, let alone used for connections. Up until the start of SLC-ICN, DL had more flights on its own metal to Tokyo than ICN; DL has served China continuously for decades and also added ICN. ICN connections are simply not the majority of DL's capacity
second, there are factual reports that DL is filling up its LAX-HKG flight. we don't know the yield they are getting but there is also information that UA's yields on its LAX-HKG flights were very low before they tagged a LAX and SFO HKG flight on to SE Asia. Tags might deliver some more revenue but they disproportionately increase costs.
It is not a surprise that UA execs will become increasingly on the attack against DL just as they have been w/ other carriers - but reality shows that they aren't the biggest winner against the LCCs and ULCCs as they said they would be and they have failed to drive AA out of ORD; it is very unlikely that UA exec chest thumping will be any more successful against DL than it has been against other airlines.
and if the rumored move of SEA-TPE to LAX and the start of another SEA flight to SE Asia takes place, on top of the start of LAX-MNL and the inevitable start of LAX-ICN on DL metal, UA's reign as the largest international carrier at LAX is over and there is nothing that UA can do about it.
And as much as some want to tout how great UA's SFO hub is - and it is - it is also their near exclusive focus to Asia from SFO that provides DL with huge opportunities. Every UA Asia market from SFO has LAX as one of its largest sources of traffic while DL already is the largest US carrier to East Asia from outside of CA and even the west coast (to also exclude SEA). DL has more capacity to E. Asia from ATL, DTW, MSP and SLC than UA has to E. Asia outside of CA. and DL hasn't even started adding JFK to Asia flights - which are coming - and potentially BOS to Asia as well.
Although there will be all kinds of squeels from the UA fan crowd, DL not only has a financial advantage to UA as DL builds up its Asia presence but DL also has a growing fleet advantage. The 359s are larger and more capable than UA's 789s and the 35Ks will only increase that advantage.
Of course UA execs are going to take pot shots at DL as they have against other airlines; their own track record of taking out competitors is actually pretty poor and their comments about DL's Pacific expansion will be equally as misplaced.
I think I'll just get my coffee and popcorn ready today... I can see below this already set someone off
Separate from that, interesting post, Ben. so much more "Cranky Flier" of you than usual
Do 'average consumers in Asia' really have much to do with this? Do US carriers really carry a meaningful amount of people based in the likes of MNL and SGN?
Their European route strategies stay away from important affluent metropolitan areas like NRW or Greater Manchester and even massive countries like Poland, almost certainly because they don't seem to be very interested in marketing their flights outside of the USA point of sale. I'd be surprised if they were using a completely different approach for Asia.
Delta has definitely lost some of their sparkle and United has greatly improved but United executives arrogance has great surpassed Delta. They are obsessed with negatives or other airlines. Why don’t they just focus on their successes? It’s not a good look.
Q2 2026 Pacific
ASM/PRASM/Yield/Load factor (% growth YOY)
AAL: 8.2/15.0/17.3/?
UAL: 4.1/14.0/10.9/2.3
DAL: 8.0/7.0/7.0/-1.0
Adding PRASM & load factor shows it is even more stark. Yikes!
Tim ... Any assertion can be opposed by merely turning the graph or chart upside down .
All Ben has to do to generate click traffic (when he is running low on other ideas) is to hang some red meat for Tim Dunn with a "story" like this. And that guy gets sucked in like a moth to fire.
Meanwhile, most major cities in East Asia are already served by airlines that people would actually want to fly with.
Meanwhile, most major cities in East Asia are already served by airlines that people would actually want to fly with.
Which is funny that it acquired Northwest which had a huge Asian presence including at large hub operation at NRT. I remember those days of 747s flying in and out of NRT between the US and other Asian destinations.
"United Executive Taunts Delta"... so that's what we're calling the 'comment sections' these days, huh? Max, rebel, UA-NYC, Tim, etc., you boys play nice, now, ya hear!
Whatever the reason, we have been enjoying some great dirt cheap award trips to Asia on Delta in 2025 and 2026. This can't be great news for Delta. It's not like Delta is offering low fares to be nice, but instead, out of desperation. Star Aliiance offers endless connectivity on excellent airlines in Asia, while Delta's SkyTeam is a bit of a joke. Anyone who wants to travel beyond ICN HND and HKG is not going to choose DL over UA. Delta is going to need to bleed massive amounts og money to make this Asian expansion succeed.
But what about UA’s baggage handling metrics?
This was highly predictable.
1) There are costs associated with starting routes, which take time to mature and become profitable, often measured in years. Some routes eventually work out and last, while others don't. Anyone remember when United flew to Xi'an and Moscow, American flew to Doha and Beijing, or Delta flew to Mumbai and Cairo?
2) Not all routes are equally profitable. Most airlines already fly to the "low hanging" fruit across the Pacific (Tokyo, Seoul, Hong Kong, Sydney) and yields are high on these routes. But start adding secondary destinations (Manila, Osaka, Bangkok, Melbourne) which produce lower margins, and the overall "Pacific Portfolio" gets diluted. Expect to see this happen to Delta, just like any other airline, as they expand to cities with lower-yield potential and the total margins go down.
3) New routes can cannibalize existing ones. Like any airline, they will pull their own traffic off flights to JV hubs which means they are effectively competing against themselves. IOW - if passengers were flying Delta to ICN to connect on Korean air to [other Pacific destinations]... now they can fly there directly... so the new route doesn't create new traffic, but just shifts passengers from one Delta flight to another. Delta might get a little more money by not sharing revenue with the JV partner, but this doesn't help the bottom-line as any actual "new" passengers would provide - further lowing the potential yields of the Pacific Portfolio, caused directly by the expansion.
Regardless - will be fun to watch certain supporters of certain airlines twist off as the data comes in...
United bought SFO from Pan Am and capitalize on software tech boom of early-mid 2010s to grow it's Asian network. As VC money drying up and funding more allocated to hard and deep techs located in PNW and SoCal, Delta definitely would take advantage of this.
