The Citi ThankYou program has just announced a devaluation to the transfer ratio for one of its partners. It’s probably not a huge deal for most, but I don’t love the precedent this sets.
Continue reading: Odd: Citi ThankYou Devalues Emirates Skywards Transfer Ratio
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Emirates probably wants more money for selling points or is perhaps even looking for an exit from selling points to Citi. It also can’t help Citi that the dollar is weaker now than it used to be even as the AED currency is pegged to the US Dollar; perhaps the AED will be de-pegging in a way from the US Dollar because of the Trumpublican chaos.
i just hope it is EK specific because they have always been a difficult one (meaning no emphasis on the ffp) but if it becomes an industry wide trend, this will put the final nail in the coffin
https://www.seat31b.com/2025/04/bank-points-arent-safe-from-devaluation/
Looks like JetBlue, Choice, and Wyndham too?
I received an email that they are also devaluing a few others for the Double Cash card effective July 27th.
1,000 TYR =
700 TrueBlue Points (was 800)
1,400 Choice Privileges Points (was 1,500)
700 Wyndham Rewards Points (was 800)
Citi is removing Emirates from the Hong Kong ThankYou Rewards programme entirely from May 2025.
Amex UK significantly devalued Emirates transfers from 1:1 to 3:2 last August..
I believe that The Frequent Miler had found a point of clarification here.
It's not a universal devaluation. ONLY affects the NON-Premier (now rebranded Strata) cardholders. In other words, if you hold a Citi Premier/Strata card, it's still 1:1 transfer. ONLY if you have the Citi Rewards + and the other card (can't recall off the top of my head) does it decrease.