Is MOGL the best di...
 
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Is MOGL the best dining rewards program?

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(@lucky)
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Joined: 13 years ago
[#1221]

Dining rewards programs can be a great way to rack up extra benefits for money you'd spend anyway. Virtually every airline and hotel program participates in iDine (or something similar), whereby you can earn bonus miles/points for dining at select restaurants. They sometimes run lucrative promotions beyond the standard earning rate, which can make it…

Continue reading: Is MOGL the best dining rewards program?

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23 Replies
Diamond
(@beachfan)
Joined: 5 years ago

Member
Posts: 0

I think if there are restuarants you like, it's a good deal, more lucrative than iDine. But in general, it's only restuarants that are hurting that sign up for iDine and similar things.

15% off the top is HUGE for a restaurant. The average iDine restaurant is one that isn't doing well financially. While there are a couple that I would go to anyway, probably 1 out of 20 dinners out is at an iDine place (less at Mogl).

Also, registering your credit card of the moment is a pain.

On the other hand, if you like fast food and other really casual places (as opposed to fine dining), then this could be good for you - Johnny Rockets, Ihop, etc.


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 Amol
(@amol)
Joined: 5 years ago

Member
Posts: 0

Sweet ... a few restaurants around me use this. I signed up with your referral link (though you may want to fix the formatting on your link to be http://)

My link is: http://www.mogl.com/AmolKoldhekar


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Admin
(@lucky)
Joined: 13 years ago

Member
Posts: 39601

@ AK -- Whoops, thanks. Updated the link.


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(@Sandeep)
Joined: 15 years ago

Posts: 5

Thanks for the headsup Ben! Wasnt aware of this website. I see a few places near me listed so this is definitely an added bonus!

FYI, your link still doesnt work, but I used your referral by entering your name in.

Here is my link should any choose to use it: http://www.mogl.com/SandeepBabu


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 D
(@D)
Joined: 16 years ago

Posts: 2

Thanks for the heads up, Ben.

I used AK's. Here is mine:

http://www.mogl.com/DianaWong


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Admin
(@lucky)
Joined: 13 years ago

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Posts: 39601

@ beachfan -- Agree with your assessment, though you really switch cards often? It's all AmEx Prepaid for me, all the time. 😀


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(@Jon Carder)
Joined: 14 years ago

Posts: 1

Hi Beachfan,
I work at MOGL and we work really hard at getting some of the cities best restaurants on board. We target the highest rated on Yelp and Zagat and sometimes we even say no to a restaurant if it just doesn't have good enough customer ratings.

We've got places like TXOCO, Waterbar and EpicRoadhouse and 250 other great restaurants in San Francisco and in San Diego (where we started) we have over 700 restaurants, many of them are amazing, iDine only has about 170 in San Diego so don't let your experience with iDine keep you from enjoying MOGL. 🙂


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(@Vicky)
Joined: 16 years ago

Posts: 44

I'm in San Diego and have to say the local restaurants on MOGL and way better than the lame offerings on iDine. I see quite a few places on there that I regularly eat at. Thanks for the heads up on this one.


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Diamond
(@beachfan)
Joined: 5 years ago

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Posts: 0

@ Lucky

The prepaid card doesn't do all that muchfor me as I do better than 5x when I'm working on spend requirements (primarily AA Citibank, but lately bottomfeeding with HHonors). However, now with Bluebird, which gives me points for things I couldn't do with cards, I'm trying to jump on the bandwagon, but no Vanilla cards in my local OD.

Are you finding availability as good where you are as it was in Tampa?


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Admin
(@lucky)
Joined: 13 years ago

Member
Posts: 39601

@ beachfan -- Availability definitely isn't as good here as in Tampa, sadly, so I'm having my folks back in Tampa buy them for me.


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Diamond
(@beachfan)
Joined: 5 years ago

Member
Posts: 0

@ Jon Carder:

Here are the restaurants that I usually go to in SF : One Market, Boulevard, Anchor and Hope, Perbacco, Slanted Door, Quince, Ame, Piperade, Delfina, etc. Others I'd like to try: RN74, Masa, etc.

Didn't see any of them listed but perhaps other folks have other favorites that are listed.

@ Lucky

How was dinner at TXOCO? I like basque food


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Admin
(@lucky)
Joined: 13 years ago

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Posts: 39601

@ beachfan -- It was pretty good. Not my favorite restaurant as their menu isn't very big and their options were all pretty "creative," though if you like that type of food it's definitely worth checking out.


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 RM
(@RM)
Joined: 14 years ago

Posts: 3

Thanks Ben, quite a few restaurants in Orange County that I use.Used your link.

My link: http://www.mogl.com/RoderickMillar


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 Nick
(@Nick)
Joined: 17 years ago

Posts: 88

How does it work if a restaurant is on MOGL and idine? Or is it the same thing? There are a few I can see in SF.


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Admin
(@lucky)
Joined: 13 years ago

Member
Posts: 39601

@ Nick -- That's a good question. I believe you can only earn one bonus or the other, so I'd guess the program registered first would get the credit.


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 Nick
(@Nick)
Joined: 17 years ago

Posts: 88

I sometimes use idine to try new restaurants. For new restaurants its a good marketing tool to get feet in the door. If they are any good they usually leave the program after a few months though.


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(@uaphil)
Joined: 5 years ago

Member
Posts: 0

Lucky, there's another card, the Passport Card, that offers "one meal free with purchase of two or more". They have quite a few excellent restaurants in the San Francisco area, as well as the Seattle and Portland areas.


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(@Teanuts)
Joined: 14 years ago

Posts: 1

There doesn't seem to be anything in New York. 🙁


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Admin
(@lucky)
Joined: 13 years ago

Member
Posts: 39601

@ Teanuts -- Right, it seems to be just California as of now.


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(@Jason)
Joined: 13 years ago

Posts: 1

Any plans for MOGL to come to Canada I have four locations and would love to have this option for my guests.


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(@DeeCee)
Joined: 13 years ago

Posts: 1

I signed for MOGL on a lark, but it works! Would appreciate if you can use my referral link, lets share the MOGL love ($10 for you, and $10 for me, yay!)

http://mo.gl/1g5k11a2


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 Beth
(@Beth)
Joined: 13 years ago

Posts: 1

I started in December and got immediate rewards and loved it. In January, nothing. Except I did get an email from the restaurant through Mogl saying it missed me and wanted me back. I eat at this restaurant paying with my card linked to mogl four times a week so I'm a little bummed that for the entire month of January it appears I have lost the benefit.


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(@Corey Bailey)
Joined: 11 years ago

Posts: 1

Might you allow me to offer an alternative perspective if you'd be so kind?

I became aware of Mogl in my community about 3 years ago. As an operator of a small business naturally I was approached by a sales rep and he gave me the break down.

Theres this amazing new movement everybody is getting behind (paraphasing the pitch here to the best of my recollection) we've created a way to drive thousands of new customers (<that part is important here. make a note) and you only pay when we produce for you.
(^this was the script. stay with me)

Mogl for atleast the first two years it was in existence bought its members. You could've been walking through the mall or down the board " hey buddy wanna make 20 bucks in as little as 2 mins?" (admittedly not the best approach with strangers) All you had to do was register your credit card ( as you all know the process) and they credited your card twenty bucks and you walked away 20 bucks richer and access to this app and some new way to trickle some change in the way of a giftcard for a penny on every dollar spent ( I think it was. again its been a few years)

Heres the scary thing. Once you sign up they dont care what you do. Dont ever open the app delete it. whatever. But they're gonna go to a local business (Corporate entities are a rather involved sale as the dealings are done through the home office so this is going to be a local franchise or your neighborhood mom and pop or even that family restaurant a few blocks down) and say, " hey look we've got over a million consumers looking to us to send them to a restaurant; your restaurant. Try us out for 30 days and see what we can do for you " They get you onboard and that is it ( I'm not painting a portrait of a malicious corporate entity here. Please dont read any kind of jaded structure to my tone). They are done they dont have to do single thing. Except sign more accounts. -admittedly my favorite part is the dashboard " this month we gave you over 2000 mentions in our eblasts. We directed 34 people to your website." There is no way to verify this information.

Now I'm not sure if you're aware or ever thought of it but those little cash incentives have to come from somewhere. The business right? why not? that's the service they have to pay for it. mogl charges, according to my last invoice i just looked it up here in the office. 12.9% was what I was being charged. now on top of that anytime you use a credit card at a business that business pays a merchant proccessing fee for the three to five hands, depending on their structure, that that money has to pass through to get from your bank to theirs . Debit is a flat rate charge. Credit is, you guessed it another percentage. rates very depending on a myriad of factors and depending on the card. I can tell you I pay almost double when I run an AMEX or discover instead of a visa or mastercard. I've seen these rates range from 1.7% all the way to 5/nearing 6% lets land it at 2.1 right now for the sake of mathematical ease. Now for every Mogl customer I'm shelling out $.15 for each dollar they spend. Additionally for those that are actually there because of Mogl it guarentees to offset the cash card ratio and I'll be paying more fees.
Hang with me a little longer in this is quite the rabbit hole. Notice how I said those that are actually there because of mogl? what about those that signed up and never looked at anything again? (how often do people get gym memberships and never go? that credit monitoring nightmare from the free credit checks. how long do you just mean to cancel it because you never actually look at your mothly statement and end up going screw it its just one more 14 dollar charge)
This program is so passive you could've signed up 3 years ago and every gas station or sandwich shop you happen by those guys are shelling out cash to mogl who in turn gives you peanuts of the take.
Apply this to a little beach community like mine. you get five major restaurants on board. People are going, but not because of mogl. PErfect example I've got a regular Justin comes in 4 days a week for breakfast and a chat about the newspaper. Justin is a mogl member. I pay 5 dollars everytime Justin sits down even though He's been coming here since before the founder of Mogl graduated high school.

Now I know you're probably like 'So? doesn't affect me.' Here's where it does. Again, and to grab attention in this verbose little diatribe

HERE'S HOW MOGL IS COSTING YOU MONEY (just a little eye grabber on the page there)
Restaurants are cost engineered from the bottom up. it's called zero based financing (or bootstrap financing) To cut the course short basically you build blocks up through this simple algorithm and thats how you get your menu price. Your food cost should max out at 30% Labor at 20% (that part takes constant attention and with obamas payroll tax increase that hehehe menu prices went up). Facilities takes a portion, then theres your insurance business tax blah blah blah. You're a business you have to produce a profit right? so what do you do? You have no idea how many mogl charges you're going to get hit with any given day. Transaction fees are illegal in my state and frowned on in general (imagine a mogl fee) So you've got to build that cost into your menu prices. Honest operations will try to tweak a fraction amount evenly and not charge everyone the 15% increase. Not everyone in this business is honest. so now those five major restaurants have all raised their prices. That corner store used to sell canned soup for $.89 now it $1.05 . It's peanuts the one time but when you look at a 15% increase across a handful of your regular prime vendorsdepending on the buisness and your habits you could be looking at hundreds and hundreds of dollars a year. But hey, You just earned enough points to claim that $10 gift card. thats actually really worth $8.5 because you inflated the cost of goods.

Chew on it for awhile then ask yourself is the Kohl's sale really a sale? OR are they marking up brands they have exclusivity contracts with to outlandish values (because you've never seen someone else selling an APT. 9 shirt. you dont know its worth. mark up hundred then cut 70.
Go to Bevmo on the last couple of days of the 5 cent wine sale. Write down (if you have to) a couple labels and prices. come in a couple days later and compare prices. Bevmo is getting sued again over the 5 cent sale being more expensive.

In summation. there's no such thing as a free lunch my friend


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