Unbelievable: La Co...
 

Unbelievable: La Compagnie & XL Airways Are Merging

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(@lucky)
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In late October I wrote about how French all-business class airline La Compagnie was apparently in merger talks with French low cost airline XL Airways. Well, it's actually happening -- an all business class low cost carrier is merging with an all economy class low cost carrier, for an undisclosed amount. For a bit of…

Continue reading: Unbelievable: La Compagnie & XL Airways Are Merging

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14 Replies
(@shgroamer)
Joined: 11 years ago

Posts: 27

I mean this in the nicest way possible, because I love your site, blog, and product insights....but sometimes you don't seem to have the best business acumen. Buying out a competitor when that competitor is taking market share from a you for a short period of time can make more sense than waiting for the competitor to go out of business--you don't have to be turning a profit to be valuable in an acquisition. If you're BA, and you are going to take a $100M hit anyway (hell even a lower hit than that), you might as well get some assets out of it and buy out instead of just realizing a loss in revenue. This happens in many other industries all the time, not sure why you are so shocked.

Anyway, like you said, should be interesting to see what they do moving forward. Appreciate you sharing this and other things, as always!


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 snic
Diamond
(@snic)
Joined: 5 years ago

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Posts: 1063

Tomororws headline: "Frantz Yvelin to become CEO of Air Baltia"


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 LTL
(@LTL)
Joined: 10 years ago

Posts: 1

I haven't followed transatlantic premium airfares since my JFK-LHR travel dropped off a few years ago. I know JetBlue's mint has pushed the "Big 3" to lower their transcon business prices. Has La Compagnie had a similar effect on TATL prices?


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Admin
(@lucky)
Joined: 13 years ago

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Posts: 39900

@ snic -- ROFLMAO!


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 Stvr
(@Stvr)
Joined: 10 years ago

Posts: 4

What makes you think it was sold for more than $4.63?


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 juan
(@juan-2)
Joined: 5 years ago

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Posts: 0

Lucky,

I have to agree with shgroamer 🙂 All good though. I enjoy your blog. Read it every day.

Companies usually have three outcomes: lifestyle (mom&pop stores, boutique consulting, etc), billion dollar IPOs or they grow to a point that they get acquired.

I don't know the airline industry but I can imagine that an airline is not in the lifestyle business. I doubt that we will see another airline starting from scratch and becoming one of the big guys. Therefore, it was kind of obvious that this airline was going to get acquired from the get-go.

Company A acquires company B because what B offers (IP, market share, etc) can empower/improve/grow company A (so it can become a billion dollar company).

So not surprised. It was expected


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(@greathummer)
Joined: 5 years ago

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Posts: 0

@Lucky, @snic,

There's constant chatter by some interesting investors speculating and debating about the movement of the Baltia stock, which I presume trades on some OTC or other exchanges. They are certainly holding out hope.
http://investorshub.advfn.com/Baltia-Air-Lines-Inc-BLTA-918/


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 Will
(@Will)
Joined: 10 years ago

Posts: 7

I am afraid Lucky I am another one who has to say that your post shows you don't really understand how businesses work and an acquisition process (your VX/AS articles are another example). Sometimes I do wish your blog just concentrated on what you are good at- earning miles and trip reports. Rob at Head for Points has it right- and he is someone who was involved in private equity for a number of years and therefore understands an acquisition process and yet doesn't comment.


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Admin
(@lucky)
Joined: 13 years ago

Member
Posts: 39900

@ shgroamer -- Maybe I didn't explain myself well, but I think we're saying the same thing. If BA was committed to keeping OpenSkies around, then I see the merit to them buying out L'Avion. However, did they bring back the same concept again with the intent of BA buying them again? Or where are the synergies in XL Airways taking them over?


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 yyc
(@yyc)
Joined: 5 years ago

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Posts: 0

It's Lucky's opinion on the acquisition, hence it's a blog. If you are looking for a thorough review on M&A might as well go to Bloomberg or the Economist.


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(@Shgroamer)
Joined: 11 years ago

Posts: 27

I see what you're saying...It's not only about concept, it's about market share. Bottom line is an all premium airline took market share from BA (not only their openskies concept or an all premium brand). That's (yes, a concept) coming in and disrupting a large airline's overall market. Buy out makes sense there and you see this all the time and profit has nothing to do with it. That was my main point. And yes, he probably started it again with the intent of scaling and selling (to BA? maybe, but probably not). This is not shocking at all.

With the XL situation, I'm sure a mutually positive deal was struck but motives will remain to be seen as we see their "new" go forward market strategies (maybe they're already clear and I don't know them because I honestly know little about XL). They could just be acquiring assets to get gobbled up as well.

Thanks for the reply! Can you pleeeease review SQ's a350 J SFO-SIN. I know it's not in line with what you're doing as of late and going after less known carriers, but selfishly, I'm flying it in June 🙂


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Diamond
(@azamaraal)
Joined: 5 years ago

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Posts: 729

@Shgroamer

I sometimes wonder if I am the odd man out. My wife loves to go to 'rotten-tomatoes' BEFORE she sees a movie. I do not want to know anything so that I can have a full experience without any expectations.

If you are already booked on an SQ flight you already 'know' that it will be better than most other carriers on the same route. Why would you care what Lucky says? If he gets Krug and you only get Cooks then you will definitely be disappointed ;-). However if it is the reverse won't it be better?

Have a great flight.


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 vand
(@vand)
Joined: 5 years ago

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Posts: 0

At the very least, XL get landing slots? Which these days go for a few million a pop and I imagine have a bunch of red tape associated. buying the airline with these slots must be an easier route. So there's one reason that doesn't necessarily involve 'synergies'


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(@Shgroamer)
Joined: 11 years ago

Posts: 27

@alan maybe we are just different, but 50% of it for me is getting excited about a trip and planning it. That includes reading trip reports and I happen to enjoy Lucky's. I've been doing it this way for many of my trips lately and I enjoy it.


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