I thought one of the most touching airline advertisements ever was British Airways' "Visit Mum" campaign, which they launched last July. I'm sure most of you have seen it by now, but if you haven't, here's the video: https://www.youtube.com/watch?v=WPcfJuk1t8s It was just brilliant. British Airways followed that up with another video focused around India, entitled…
Continue reading: British Airways “Visit Mum” Campaign For Mother’s Day
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Wait...so are you visiting Mum this weekend?
OK, even if not, I think we can agree you are a sehr gut son to her. (Not that agreement on anything has been widespread on the site this week.) 😉
Lets get a kickstarter campaign started to raise money so you can visit your mum in Florida.
The first video is a tear-jerker. As I mentioned in my other post, would be nice if somehow you/readers can figure out a way to incorporate something similarly warm & fuzzy into your Residence trip 🙂
@ Peter -- Not this weekend since I'm still in Europe, but I am early next week. 🙂
Hah, and doubt there's ANYTHING we can all agree on here, but appreciate it!
Slightly ironic given that Mother's Day in Britain (and I think the rest of Europe?) was weeks ago and we didn't see the adverts there at the time!
Unsurprised by BA launching such campaigns in India, because of 2 reasons: 1) Indians are very emotional lot, and such campaigns strike a chord instantly. I'm a big sucker for the Visit Mum campaign for example.
2) India is the second largest market for BA, after US, thus marketing dollars keep flowing in.