In April it was first announced that Alaska would be taking over Virgin America in a ~$2.6 billion deal. We still don’t actually know what the future of Alaska and Virgin America will look like in terms of branding, and it sure seems like Alaska doesn’t know either, as they’ve gone back and forth. For…
Continue reading: The Alaska & Virgin America Merger Is Expected To Close This Month
Share your questions, experiences, and thoughts below.
I am definitely waiting for this news! My favorite feature of AS's Mileage Plan is that you can earn miles on AA AND DL. If cut backs to codesharing translates to changes in mileage earning on either of these partners, I may rethink my 2017 strategy.
I for one am looking forward to the merger, as a high mileage AS traveler the options are great. In fact I hit my 1mm next year was frankly "looking around" due to the diminishing service on AS, now 2017 will give them a chance to work it out !!
I'm wondering how this will affect VA's partner relationship. Will the reward tables change? I am thinking about a partner flight in the future.
Would Not be surprised if they adapt VA program and go revenue based to earning and redemption for next year! After all, everyone is heading that direction. It is just a matter of time that Alaska will do that so why not just do it now?