British Airways New Boeing 787-9 First Class Revealed

You are right. It looks very similar to the CX Business Class. I just flew SFO-LHR last week on the BA380 in F. The seats on the are only marginally better than the CX Business class seats and also somewhat better than the old BA F seats on the 747. Service and food was inferior to CX Business Class. It is miles away from CX F.
Glorified Business Class is the right word for BA F.

The video says they're flying this to Austin...seriously? I mean, Austin makes total sense for a 787-8 destination. But I don't see it as a market that warrants a 787-9, and especially not a market that warrants an international first-class cabin.

how exactly is that a F product ? i mean Air Canada's new J on their 787 is already at that level

@Dave- I've been told that the AUS-LHR route consistently sells out its J class, hence the reason why they're upgrading the route to 789. There are a lot of money to be made out of this route.

Pretty sure this is almost the exact same J seat on the QR A350 and also being installed by VA as a J product on all 330's and 777's. Manufactured by B/E Aerospace...and only J on other airlines but good enough for F on BA? Maybe the soft product will be THAT good.

are there any other planned routes besides Austin?

Yes, a quite nice J class cabin indeed.

@dave AUS-LHR is going to be a 777 in October, so a 789 makes perfect sense.
@ekartash SJC-LHR begins early May 2016 on a 789.

Looks very nice but very tight, basically another upgraded version of Cathay's biz class seat. 8 people crammed into that little front space, CX First on their 777's only has 6 people in a larger space. I won't say no to an upgrade, but basically, flying BA first is like flying CX / new AA / new AF, biz.

I am looking forward to seeing if the BA service in a smaller cabin is an improvement over the larger 747/380. BA's description of F on the 789 indicates there will be two FA dedicated to this cabin. I was able to get an award seat LHR-AUS for March 2016.

Is this the only F-identified 787 cabin? All the other operators seem to have Y/J or Y/Y+/J service on their 787s.

And, as others have noted, even this really looks just like J on AA or DL and much tinier than a J seat on SQ. On SQ this would be a Y+ product.

Owen Etihad does 1st 789 IAD-AUH. ✈️

We're doing BA 1st next March cause I told hubby we can go business. t

An homage to SQ (cross-hatch upholstery) and Virgin Australia (black reverse herringbone). BA have really lost their product innovation and brand halo but what they heck - they're making money.

Putting an international F cabin on the B787 demonstrates the same problem that was faced with the B767. The fuselage is not wide enough to provide a true F experience with 1-2-1, just as the B767 needed 2-1-2 to provide a respectable J experience. Given most B787 carriers have gone 1-2-1 in the J cabin, how can this F cabin really complete with such a hefty price differential? I suppose BA feels it must compete with an F cabin on routes that are thinner for it than for its competitors (LHR-DOH comes to mind, where QR is flying F on its A380s.) The only encouraging thing about this F is that J on BA's fleet will be 2-2-2 instead of 1-2-1, so F will offer more space by comparison.

Those photos look classy as hell, in my opinion by far the most stylish J cabin and seat available on the market today.

Seems like my opinion of British Airways over the past couple of years won't change with their new First Class product: BA stands for "Bloody Awful"!

So basically, it's a reverse herringbone seat but with even more privacy?

@Owen China Southern has first class on 787.

Xiamen Air recently started flying XMN-AMS with a 787-8 with F

I flew first class from London Heathrow to Kuala Lumpur on the 787-9 ( outbound 31st of July and return 12th of August 2016). Service on board mediocre. Nothing great. Crew extremely slow to anticipate passengers' needs. The toilet was just like in a low cost carrier ( only one in first class) and no Wifi. The most annoying part of the service was when we arrived in Kuala Lumpur. I asked about fast track and the stewardess brushed me off with " we don't do fast track here". Appalling attitude. Return flight just as bad as far as service is concerned. Imagine flying first class, ringing the bell and no one bothering to reply. Had to call again after one hour to order breakfast. When asked if I could order breakfast the response was " of course but we serve from the other side" Do I need to know which side they start serving from when it was supposed to be dining on demand???? BA's first class lacks the personal touch and attention that you get in La Première with Air France. Service felt just like in economy class with nothing special. BA should note that passengers fly first class for the whole experience not just for a flat bed and nice cutlery. I never even got an e-mail to get my feedback. Very poor service and I will NOT recommend BA's first class.