As I speculated earlier, Alaska's takeover of Virgin America is finally closing today. This is the completion of a very long process, though really only the start of their integration, as they have a lot of work left ahead of them. What I've been most curious about is what this means for their frequent flyer…
Continue reading: What Alaska’s Takeover Of Virgin America Means For Customers
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From the "Different Works" website - Beginning Monday, January 9: "Elevate Silver and Gold members will be status matched into Alaska’s Mileage Plan, unlocking generous benefits like complimentary upgrades on Alaska flights."
I think Alaska needs to offer 2:1 ratio on miles to keep a firm hold of loyal Virgin passengers. It's not much but being cheap and offering say 1.5:1 or even worse 1:1 won't seem very exciting to Virgins.
I think they should go steal Spirits PR folks to make the most of the merger 🙂
"Different Works" worst merging slogan ever. Anyway excited to see how this plays out in the next year.
Will I be able to fly Virgin to earn EQM's and EQD's on AA just like I do on Alaska?
This would be fantastic if it were allowed...
So as of the 9th can you add a Virgin flight to an Alaska partner award ticket?
What do you think the best way would be to status match to virgin silver so I can then get MVP with AS. I'm MVP with Alaska but will loose it 2/17 and want to keep it.
No match to Virgin as that program will be eliminated. Instead MP members get elite benefits on Virgin flights.
Ben, I received an email today from Citi stating that as of January 22nd ThankYou points will no longer be transferrable to Virgin America Elevate. Now that the Alaska/Virgin merger is final, could this be a short-lived way to transfer ThankYou points to Alaska? Would you speculatively transfer ThankYou points to Elevate hoping that they will be later transferrable to Alaska Mileage Plan?