As most of you probably know, Alaska's takeover of Virgin America has been delayed by a couple of months due to negotiations with the Department of Justice. Alaska has finally been given the green light to close their merger, and it looks like that will be happening shortly. Rumor has it that the deal will…
Continue reading: Could This 737’s Flight Hint At The Alaska Merger Closing Today?
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Hopefully we will be able to transfer from Elevate to DM at 1:2 ratio. I think a lot of us have 50K Elevate points sitting idly after the JetBlue deal.
I can see this merger being slower than UA+CO merger.
I thought that merger was cursed.
Alaska just posted a video on YouTube indicating the same thing https://www.youtube.com/watch?v=zgltA76qUxo It seems odd to me that the video's colors, fonts, and tone are entirely in line with Virgin America's brand properties rather than Alaska's. Why, if they are doing away with the Virgin brand, are all of the merger materials stylized as if Virgin America is going to be the surviving brand? Kind of doubt Alaska is going to switch from blue, green, and white to pink, red and purple and a light sans-serif font. It seems like they have no clear direction for the combined brand at this point.
Some of my Virgin America Flight attendant friends have been posting that today is the day they join Alaska, so it looks like it should be happening very soon