Cute: British Airways Upgrades 100 Passengers From Economy To First Class

By: Ben Schlappig

Published: February 14, 2019

48 comments

British Airways sure does a great job with their marketing videos. I love their “BA Magic” campaign, where they’ve encouraged people to write in sharing a trip they’d like to take for a special reason, and British Airways (sometimes) makes it happen in a very special way.

On top of that, British Airways is celebrating their 100th birthday, and it’s also Valentine’s Day, so the airline has been upgrading 25 passengers per day between Monday and Thursday (that’s right, part of this campaign took place today). This is part of their effort of doing 100 acts of kindness to celebrate their 100th birthday.

They’re upgrading economy passengers, but not just to premium economy or to business class, but rather all the way to first class. That’s right, they’re triple upgrading passengers!

Here’s the cute video they put together where they let passengers know that they’ve been upgraded:

I appreciate the variety of people they upgraded, from people traveling for their birthdays, to people traveling to see their spouse overseas, to people traveling to see their grandchildren, to people traveling to funerals.

Well done, British Airways!

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Noah Bowie Guest

February 15, 2019, 7:03 pm

So I had been booked into business class by my office and had used my own miles to fly in first class just because I needed to get a good few hours of sleep. A couple of extremely loud and disruptive women had been upgraded and so on my 12 hour flight from London to Singapore I got 1 hour of sleep which meant I had a terrible day. I believe that if you want to be truly kind to people you should at least be polite and remember those who have a good reason for flying first. I just feel bad for those who were continuing on to Sydney with those extremely rude women Rant over happy birthday BA

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Luke Guest

February 15, 2019, 5:48 pm

Such spiteful reactions to this heartwarming video. Might I suggest a less gloomy diet? You'll live longer (I'm a doctor). Kudos BA. I'll happily pay full fare to a company that goes above and beyond to delight its passengers.

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James Guest

February 15, 2019, 1:29 pm

Whilst some of the negative comments may be a bit harsh, not sure I agree with those simply dismissing them as miserable and jealous. I generally travel business on cash tickets (though not with BA with their current product), and generally save my miles for first (unless there is a particularly good cash deal), and like almost everyone on here I would certainly appreciate an upgrade, so could hardly begrudge others getting one. However this is a bit different with 100 economy passenger getting an upgrade straight to first. If I had paid for a business class seat and was BA gold and then had several economy passengers upgraded to first on my flight I would be rather miffed. I also see how someone who had paid for F on one of these flights may not be so happy, as whilst of course nobody has any right to expect a half empty cabin, it could still adversely someone who had paid to be in that cabin if it was an 8 seat 787 F cabin for example and 3 people got upgraded from economy. Not trying to be negative, just my thoughts.

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Drake1948 Guest

February 15, 2019, 11:33 am

Silver BARC members can also pick any seat for free, whether they fly J or PE or economy.

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Tom Guest

February 15, 2019, 10:44 am

Rob, BA making J flyers pay to choose their seats is looking after their elite flyers, who will be BA Gold and can choose their seats for free. It makes sense to reward their best customers at the expense of those who fly with BA rarely. Can't belief all this jealousy of people getting a good deal on a site which is devoted to people getting a good deal!

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