British Airways sure does a great job with their marketing videos. I love their “BA Magic” campaign, where they’ve encouraged people to write in sharing a trip they’d like to take for a special reason, and British Airways (sometimes) makes it happen in a very special way.
On top of that, British Airways is celebrating their 100th birthday, and it’s also Valentine’s Day, so the airline has been upgrading 25 passengers per day between Monday and Thursday (that’s right, part of this campaign took place today). This is part of their effort of doing 100 acts of kindness to celebrate their 100th birthday.
They’re upgrading economy passengers, but not just to premium economy or to business class, but rather all the way to first class. That’s right, they’re triple upgrading passengers!
Here’s the cute video they put together where they let passengers know that they’ve been upgraded:
I appreciate the variety of people they upgraded, from people traveling for their birthdays, to people traveling to see their spouse overseas, to people traveling to see their grandchildren, to people traveling to funerals.
Well done, British Airways!