I’ve never fully understood Barclaycard branding in the US. Barclaycard US is a subsidiary of Barclays, which is based in the UK. Here in the US, Barclaycard issues all kinds of popular credit cards, including co-brand credit cards from American Airlines, JetBlue, and Uber.
According to their website, it looks like Barclaycard US will be rebranding as Barclays in April. For example, here’s the message they have on some accounts:
Your new statement will arrive in April. Look for it in the mail soon.
We’re changing our name from Barclaycard to Barclays. Things will start to look a little different, but just keep doing what you are doing.
While the process of them changing their name seems like a pain to me (presumably over time they’ll be reissuing all of their cards), this change seems logical. I’m not sure why they ever decided on the Barclaycard name, for that matter:
- Barclays has significant brand recognition globally, so I don’t know why they wouldn’t capitalize on that
- The “card” at the end of the name was confusing — for example, is the card called the Barclaycard Arrival Plus Card, or just the Barclaycard Arrival Plus, since the first word already has “card” in it?
So this seems like a smart rebrand to me, and once and for all I won’t have to be confused about whether I should use the term “card” twice when referring to a card, or not.
What do you make of Barclaycard US’ rebranding?
(Tip of the hat to Doctor Of Credit)