AmEx Small Business Saturday Returning In 2015

Filed Under: American Express, Credit Cards
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One of the things I love about American Express is that the annual fees on virtually all cards more than pay for themselves. And that’s outside of the actual “published” benefits on a card. Specifically, American Express also offers promotions like Small Business Saturday and Amex Offers, whereby members can get quite a bit in credits out of cards. Through Amex Offers I’ve taken advantage of deals lately for $150 off my AT&T bill, $75 off a Hilton stay, and a $20 Amazon credit, just to give a few examples.

But Small Business Saturday has been equally, if not more, lucrative. It’s a promotion American Express has offered for several years, whereby on the Saturday after Thanksgiving you can receive statement credits when using your American Express cards at a small business.

It’s intended to encourage consumers to shop at small businesses between Black Friday and Cyber Monday.

Last year the promotion offered a $10 credit after spending $10 at a small business, and each card was eligible for up to three credits. So to me that was like a $30 credit per card. And keep in mind that many American Express cards let you add additional users at no extra cost, and historically even those card members are eligible for Small Business Saturday.


Anyway, it shouldn’t come as a surprise, but American Express has announced that Small Business Saturday will return in 2015. Not surprisingly, Small Business Saturday will return on Saturday, November 28, 2015.


The exact details of the promotion haven’t been announced yet, as right now they just have info geared at small businesses that may want to participate in the promotion. The exact terms of the promotion have varied over the past several years, though one thing which has been consistent is that it’s rewarding for consumers.

This is a good time to start thinking about which cards you’ll have open in November, and also whether you have additional card members on an account.

In my case, I have the following cards issued by American Express:

So between those cards and the additional cardmembers I have on the cards, I should be getting back quite a bit in credits from American Express. Though it’ll be a busy Saturday!

I’ll post again once we have the full details of this year’s promotion.

Are you planning on taking part in this year’s Small Business Saturday?

(Tip of the hat to The Points Guy)

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  1. I will once again be overseas during the promotion. Oh, well, I’d rather be in Thailand than Xmas shopping anyway.

  2. Definitely looking forward to this small business Saturday to use my Amex Everyday Card, Plat & both SPG cards. Pulling out the Purple SPG this time around with its fresh new look will be exciting 😉

  3. So to be clear – each of your Amex cards is eligible and in addition, each additional authorized user gets another $30 in addition to the primary. Wow, I’ve been missing out all these years thinking it was just valid for one of my Amex cards.

  4. I have both the Amex Blue Cash and SPG Personal Amex. Do you know if I add an authorized user to each of those accounts if I can then utilize those second cards for Small Business Saturday promotion?

  5. My local discount wine shop hates this program. They said the AMEX fees for a small business are so much higher than Visa and MC that they lose money on each small sale. 🙁

  6. I walked in to my local grocery store last year and did 24 transactions last year for 24 $10 gift cards.
    The lady at the service desk thought it was the smartest, but craziest thing she had ever seen.

    Now that I have some new cards, I hope there is a good deal this year.

    I love the instant notification that you got the deal satisfied as my phone is already dinging with Amex emails even before the cashier gives me the receipt.

    I was Home Depot last week cashing in my $75 off of $250 that I could do five times on my business Amex where I bought $1250 worth of gift cards. The cashier went on a tangent about how she thought giving people money back for buying stuff was the dumbest idea and that Amex will go out of business for doing this. I was just laughing inside while she went on and on about this.

    With the Walmart deal, the Sams Club deal, the deal, BJ’s wholesale deal. and this Home Depot one I have racked up a lot of gift cards recently at 20-50% off plus all the points you earn so I am a happy guy.

    Thanks Amex, keeps those offers coming.

  7. Robert, your wine shop is giving you misinformation. They have to opt-in to this program. So if this program really was hurting their business, they would not go through the effort of signing up with Amex to participate as a small business on that day. If you look at the shop small maps, there are plenty of small businesses that accept amex that do not participate.

    AMEX fees are often higher for businesses than others, but it’d take some razor thin profit margins for it to actually be a loss. Even at $10, the fee for the transaction is a matter of cents whether it’s AMEX or Visa, and so you’re comparing a matter of cents to a slightly smaller matter of cents– this adds up to less profit for the business, sure, but they aren’t taking a loss every time someone uses an AMEX card on $10 like they want you to believe.

  8. @Clyde: Well, you’re mostly right, but there is one thing you didn’t mention: It DOES cost merchants money to participate (“opt in”)–viz they participate in the $10 kick back, or whatever it is this year. The idea is that they will get new customers who will discover them during the promotion, so this is considered marketing. For your regular customers to come in and abuse it DOES cost them money.

  9. I don’t know why but I have a really bad, gut feeling that the program will be very different this year. 🙁 and not in a good way either. Hope I am wrong.

  10. Appears there will be no credit this year:(. From the faq portion of the official website:

    Is there an American Express Statement Credit Offer for Card Members for Small Business Saturday this year?

    As in years past, American Express will continue to drive awareness of Small Business Saturday and encourage consumers to shop small through local and national advertising.

    This year we are not offering a statement credit offer for Card Members on Small Business Saturday, but are instead increasing the support and resources we provide to help small business owners market the day within their communities and truly make it their own. Learn about the materials we make available at

  11. Based on the fact that you posted the ‘No $10 per Merchant’ and I havent seen ANYWHERE on my Amex page that they are offering $10 for anything, I would venture to say that this opportunity is now done =/

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