American Is Introducing Free Alcohol In Main Cabin Extra

Main Cabin Extra is American’s extra legroom economy section. Passengers can pay to upgrade to these seats, and elite members are able to select these seats either at the time of booking or at some window prior to the flight, depending on their status.

In many ways American is lagging behind Delta when it comes to their extra legroom economy seating (which they call Comfort+). That’s because Delta offers free alcohol and snacks in Comfort+, while American doesn’t. Instead, American only offers Executive Platinum members in economy a free alcoholic drink and snack.

The Forward Cabin notes that American will be introducing new features in Main Cabin Extra, per an internal memo sent to employees. Here’s how the memo reads:

Coming this Spring, we’ll be introducing enhancements to Main Cabin Extra (MCE) on widebody, narrowbody and regional fleets. In addition to extra legroom, MCE includes:

  • Complimentary beer, wine and spirits — In addition to normal Main Cabin snacks and soft drinks, customers in MCE seats will enjoy complimentary beer, wine and spirits.
  • Easier overhead bin access with preferred boarding — Beginning February 1, 2018, new onboard placards will be installed to identify MCE seats and reserved overhead bin space. Flight attendants are not responsible for monitoring MCE overhead bins.

On the surface these are welcome changes. It’s interesting that American is introducing free alcoholic drinks in Main Cabin Extra, but isn’t matching Delta by introducing enhanced snacks in the cabin. I’d note that we also don’t know when exactly free alcohol will be introduced, other than “this spring.”

My concern is that American stops offering Executive Platinum members a complimentary snack item. Now that American is offering everyone in Main Cabin Extra complimentary alcohol, I could see them no longer offering Executive Platinum members complimentary snacks no matter where in economy they’re seated. That would be a shame.

Personally I wouldn’t place too much value on the enhanced overhead bin access and preferred boarding. The flight attendants won’t be policing overhead bins, and American has so many boarding groups nowadays that preferred boarding goes all the way up to Group 5.

Still, overall I’d consider this to be a mildly positive change, assuming they don’t take anything away for now. Of course American’s goal here is to actually sell more Main Cabin Extra seats, so maybe it’s not all good news for elite members. If more seats are sold to non-elite members, then that leaves fewer free Main Cabin Extra seats for elite members.

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Silvana Guest

No matter whT they offer they still suck and are the worst airline worldwide.

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Reubin Polardy Guest

This report omits the most important thing (Free booze? Meh, Placards suggesting do not use this overhead bin unless you're Main Cabin Extra.... like that's going to work) But "Because American says that when passengers from 'REALLY coach' spot empty seats in Main Cabin Extra and rush to grab them, they won't be stopped. Instead, they'll be allowed to settle into the roomier seats, and enjoy the free booze and the baggage space, even though they didn't pay for any of it. This isn't really a matter of turning a blind eye, either. In fact, American's specifically says passengers are allowed to improve their station in life by moving up to Main Cabin Extra (aka, "MCE")--at least according to a copy of the guidance it issued to its flight crews, which was obtained by View From the Wing" (http://a.msn.com/00/en-us/BBIjMle?ocid=st) So I am going to spend about $225 to upgrade 4 legs of a round trip only to now have other passengers fighting for the empty seat next to me and they didn't pay a dime? This is not going to end well but what is ending is my patronage of AA. Luckily I have enough miles to grab a free flight (no MCE option for me but I will perhaps lower myself to fight like Hunger Games contestants and may even just sit up front before the door closes - checking seat availability from my phone just as boarding starts - this is going to be brilliant American - WAY TO GO!). Why not continue to offer the upgrade at a deep discount during check in - supply and demand, you know, capitalism 101? Even if they only get $20 on the day of the flight instead of the $65 I paid two months earlier at least they are getting something and not causing chaos and fights in the cabin that will lead to hostility for the entire flight. This will result in newsworthy, cell phone recorded in flight fights just like those now banned anti recline devices passengers were bringing on a few years ago to restrict the passenger in front of them from being able to recline. Let the fights begin!

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Tom Guest

Richard When you fly in a premium cabin, probably at least $100 of your fare is paying for the free drinks in the lounge and on the plane So, from someone who drinks, thank you for subsidizing me

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schar Guest

Finally!! United offers free alcohol in economy on long haul flights, about time AA caught up. not familiar with Delta though, never flown with them.

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Steven M. Guest

"I have been Platinum with American the past couple of years. It is nice that I was able to get Main Cabin Extra at time of booking. With this change, I would not be surprised if that goes away and it becomes an “upgrade” like Economy Comfort is on Delta." Yep! I decided to cash in 60,000 miles today and likely 40,000 miles next week before my Platinum status expires on 1/31. This past year has been an endless roller-coaster ride with AA. I'm over it. All future miles will go to OneWorld partner redemptions.

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