American Basic Economy Fares Are Coming In January 2017

Among US carriers, Delta was the first to introduce “basic economy” fares. This is an attempt to compete with ultra-low cost carriers like Spirit and Allegiant.

Spirit-Airlines

The intent is that the cheapest fares in some markets will come with even fewer benefits, like not being eligible for any sort of ticket changes (even for a fee), not allowing advance seat assignments, not allowing free upgrades, etc. The logic is that this will allow them to compete with low cost carriers on price, when they might not otherwise be able to.

Delta-Basic-Economy-1

While “basic economy” fares were initially rolled out in select markets where low cost carriers were dominant, they’ve since spread to many more routes.

We’ve known for a while that American and United are planning on rolling out basic economy fares as well. Initially American was going to introduce basic economy fares in late 2016, though it seems they’re delaying it a bit due to the busy holiday travel season. American’s management addressed this yesterday on their earnings call.

Instead, American is on track to introduce basic economy in January 2017. We don’t have an exact date yet, but whenever this happens you can expect that the cheapest fares in many markets won’t offer free seat assignments, complimentary elite upgrades, etc.

In practice unfortunately these basic economy fares generally aren’t actually causing airlines to introduce lower fares, but rather we’re just seeing the cost of airfare shift up. In other words, expect the current lowest fares in markets to be similar to the basic economy fares, while “non-basic” fares will likely be more.

American-Economy
Expect to pay more soon if you’d like an advance seat assignment or upgrade on American

Bottom line

I’m certainly not looking forward to American introducing basic economy fares, though it’s inevitable. Unfortunately the introduction of basic economy is yet another huge devaluation for elite members. We’ve seen AAdvantage go revenue based, cut the number of systemwide upgrades that top tier elites get in half, and also greatly devalue their award chart. Soon elite members will need to pay a premium to even take advantage of their elite benefits.

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Rob in Miami Guest

I agree with all the noise on the boarding process. It is a big mess. OneWorld $3000 airfare on British Airways First and Business Class- you are not granted a secured seat. (!?!) If I ran my business the way they ran theirs..... I would be fired..... they are really failing on so many counts. JetBlue and Southwest.... at least you get what you pay for. American really needs to AMP UP ITS GAME- if 2017 is the year they move forward (as they have made so many loyal customers seeking other options).

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Marty Guest

@AlexS, Can someone explain to me the problem & chaos of the Southwest boarding process? I see nothing wrong with it. My AA upgrades don't clear too often. But, when they do, yeah it's nice to board first and not have to worry about the boarding chaos, regardless of carrier. For boarding economy I prefer Southwest's group boarding over trying to push my way past all the gate fleas with a lower boarding priority. And nothing pisses me off more than AA calling EXP boarding with all the other elites. At least with Southwest the person boarding before me has a higher priority and we are all in a line. While on AA all the credit card, Gold, Platinum, etc, are standing there blocking the path long before boarding starts. I have lost track of how many times I have watched someone fight through the aisle because they walked past their seat! That does not happen on Southwest until the plane is full. By then the aisle is empty anyway and that straggler can easily walk back to 7B. I agree about the prices though. Seems Southwest is only getting my business on the nonstop routes. If I have to make a stop, Southwest is coming up more expensive every time. Looking forward to my first JetBlue flight in December. Couldn't pass up the rate during the two day, 30% sale, even though landing in FLL is not as convenient as MIA for me. I guess I will take the Tri-Rail to Miami. You can read about my experience on my blog, "How to earn less than a $1 per hour at your second job." coming to BoardingArea soon. Or, maybe I'll call it "How to spend hundreds of hours to save less than $100."?

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Ryan Guest

@Bob. I agree fully. Corporate travel departments will not require their travelers to buy these fares once they realize the limitations that come with them. I would have no problem justifying the next highest fare bucket. The issue will be whether the on-line systems will be smart enough to offer the lowest non-basic economy fare as an option, as opposed to just lowest and full fare.

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Tony Guest

" Soon elite members will need to pay a premium to even take advantage of their elite benefits." Just like they do on Delta, where loyalty remains high and they continue to make lots of money. This is a necessary step for the airlines. The majority of people use third-party travel website to book flights and a good 75% of the passengers on a plane only fly once a year, and probably dont even have a frequent flier account. But sure lets keep whining about how its not pure luxury everytime we fly when everyone still wants the cheapest ticket.

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Bob Guest

@ Matt S. Generally the legacy carriers are already matching fares with the discount carriers, so they don't need to lower fares to compete. They are just reducing thier costs by reducing benefits on "basic fares". For this lowest-Y business traveler, these fares are irrelevant. Our policy is lowest "reasonable" fare. These aren't "reasonable" - no ability to change (even with penalty, no seat assignments). As a 100K+ per year elite-status flyer, I don't consider these a devaluation at all. In fact I am all for them - as they actually reduce competition for elite benefits.

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